Busan is good

Busan Metropolitan City Fully Revamps “Annyeonghan Busan” Website… Making Welfare Policies Easier and Closer Through Video

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it has fully revamped its welfare brand website “Annyeonghan Busan” and will begin full-scale video-based digital communication designed to foster empathy among citizens.

The core of this renewal is the placement of documentary-style policy videos prominently across the website, moving beyond text-based and simple information delivery. Through this, the City has established a foundation for “empathetic welfare,” enabling citizens to vividly see, hear, and experience welfare services.

Key policy videos available on the main page with a single click include Child Development Support, Public Funeral Services for Low-Income and Unclaimed Deceased, Home-Based Medical Care Benefits, Community Self-Reliance Support for Persons with Disabilities, HAHA Campus, the Hope Financial Welfare Support Project, Daily Care Services, Hospital Companion Services, the Disabled City Tour “Narae Bus,” and the Neighborhood Social Value Management (ESG) Center—around 10 major policy videos in total.

In addition, the website incorporates a design reflecting the core values of “Annyeonghan Busan”—that “people” and the “world” are all interconnected—visually expressing the brand’s value and enhancing its sense of familiarity.

Since June 2024, beginning with the “Narae Bus” video on the Disabled City Tour, which was produced through collaboration among participating citizens, related institutions, and departments, the City has created a range of high-quality welfare policy documentaries over a three-year period.

By adopting a documentary genre in which both policy users and providers directly participate, the City has conveyed the essence and emotional impact of policies as they are, while actively utilizing YouTube—an online platform with high public interest and recognition—to enhance communication effectiveness.

In particular, recently released videos on Public Funeral Services, Home-Based Medical Care Benefits, and Community Self-Reliance Support for Persons with Disabilities have each recorded around 1,000 YouTube comments and have received strong responses at briefing sessions held by central government ministries and local governments.

In addition to online promotion, the City is also carrying out multifaceted promotional campaigns for policy videos at offline events to further expand public empathy.

The newly reopened “Annyeonghan Busan” website is available to all citizens at www.busan.go.kr/anbu.

Meanwhile, the “Annyeonghan Busan” brand logo connects the word “Annyeong” with a heart shape, symbolizing a welfare community linked with neighbors.

The design’s image and value were demonstrated by winning the Bronze Award at last year’s International Universal Design Award (IAUD), and this website renewal expands that value into a digital communication space.

Jeong Tae-gi, Director General of the Social Welfare Bureau, stated, “Through this renewal, we hope welfare policies will be delivered more easily and closely into the daily lives of citizens,” adding, “We will develop the website beyond a simple information platform into a welfare hub that communicates and empathizes with citizens, and continue to spread the value of a warm community embodied in ‘Annyeonghan Busan.’”