Busan City Hall

City Government

Performance Goals

Performance Goals and Area Strategy : Classification, Index, 2024

Classification

Index

2024

Core Objectives

Foreign tourist visitation rate (%)

23

Accommodation occupancy rate of foreign tourists (%)

38

Expenditures per foreign tourist (KRW)

1,375

Period of sojourn (days) of foreign tourists

5.7

Foreign tourist satisfaction (points)

95

General Objectives

Number of visitors (person(s)) to Busan tourism portal "Visit Busan”

649,000

Event expenditures per person (KRW)

59,312

Wi-Fi penetration rate in designated tourist spots (%)

100

Number of city tour bus passengers (person(s))

130,000

Products (each) linked with southeast area (Busan, Ulsan, Gyeongnam

10

Number of tour participants (person(s)) taking part in the Southern Sensibility Tour

450

Busan citizen tourism satisfaction (points)

92

Tourism satisfaction (points)

92

Project performance (%)

100

Area Strategy

Metropolitan Area Tourism Zone
                Ecological and New Industry Tourism Zone
                Historical Culture City Regeneration Tourism Zone
                Recreation and Content Convergence Tourism Zone
                Integrated Ocean Belt Tourism Zone
                Societal Tourism Resources
                Natural Tourism Resources
                Marine Tourism Resources
                Gyeongnam
                Ulsan