Busan

The City of Busan “completes selection of city brand!” with the help of 100,000 citizens

Busan has unveiled its new city brand! At 2 p.m. on March 10, the Busan City Branding Committee announced the selection of its final City Identity (CI) and Brand Identity (BI) designs from among three candidates. The selected designs are three-dimensional (3D) logos combining AI-produced images. The City Identity (CI) mark, with Busan’s English initials ‘B’ and ‘S’ used as motifs, is Korea’s first design that uses colors and angles to create a 3D image. For the Brand Identity (BI), “Busan is good” incorporates Korean text to express the original meaning. The selected designs won the greatest number of votes and support in citizens’ design preference surveys regarding the final three candidate choices. The designs gained popularity thanks to their 3D designs, their differentiation and unique color schemes, as well as overall visual presentation. The results of the city’s on- and offline surveys, conducted from Feb. 28 to Mar. 8, 2023, are as follows: ▲Design Draft 1 won the largest number of votes (41.7% - 15,458) from among 3733 participants in the online preference survey. ▲This draft also won the largest number of votes (39.4% - 9286) from among 23,552 participants in the offline preference survey, receiving a total of 24,744 votes from the citizens of Busan. * Design Draft 2, symbolizing Busan’s iconic diversity, received a total of 17,695 votes (online 10,429/offline 7266) * Design Draft 3, symbolizing Busan’s role as a gateway city, received a total of 18,146 votes (online 11,146/offline 7000) The Busan City Branding Committee’s announcement clearly reflects the citizens’ opinions and the decision was made to adopt the 3D logos as Busan’s new city brand designs. In addition, results from the “travelling polling station”, which visited high schools and universities to find out the preferences of the generations that will lead Busan’s future, showed that teens and young adults (in their 20s) also preferred Design Draft 1. *

Indoor mask mandate lifted as of Monday, March 20, 2023

The city of Busan has announced that the indoor mask requirement will be lifted starting Monday March 20th on public transportation and in open pharmacies, those within larger facilities without any barriers (i.e. walls). However, the requirement will remain for vulnerable facilities, including live-in facilities, medical institutions and regular pharmacies. The city strongly recommends wearing a mask for those with symptoms or after coming in contact with such individuals. It also urged mask-wearing in crowded areas and on public transportation during rush hour. 🚌 Public transportation The mask mandate has been fully lifted, but wearing a mask is recommended during rush hour. 💊Pharmacy - Open pharmacies in large-scale facilities (supermarkets, stations, etc.) without walls and partitions: Mask mandate has been lifted - Other general pharmacies: Mask mandate remains in place

Event: Cheer on Busan to Host the 2030 World Expo Together!

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