Busan is good

Busan Metropolitan City Establishes and Implements the “Comprehensive Plan for the Improvement of Outdoor Advertisements” to Enhance the Urban Landscape

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has established and will implement the “2026 Comprehensive Plan for the Improvement of Outdoor Advertisements,” jointly participated in by the public and private sectors, to dramatically improve the city’s image and eradicate illegal advertisements.

This comprehensive plan was prepared with the goal of creating a beautiful urban landscape and establishing an advanced outdoor advertising foundation through ▲improvements to unreasonable systems ▲strengthened removal of illegal advertisements ▲development of high-quality outdoor advertising infrastructure ▲enhanced inter-agency cooperation.

Through the “2026 Comprehensive Plan for the Improvement of Outdoor Advertisements,” the city will strengthen outdoor advertising systems and urban landscape management.

Laws and ordinances related to outdoor advertisements will be systematically reorganized by reflecting the opinions of experts and citizens and by taking into account the characteristics of each district, changes in the urban environment, and advances in related technologies.

Major tourist attractions such as beaches, gateway areas, and intersections will be designated as “banner-free clean streets,” and a city rapid-response maintenance team will be operated on a permanent basis to carry out continuous maintenance activities 365 days a year in cooperation with district offices and relevant institutions.

In addition, the city will expand safety infrastructure and strengthen its capacity to remove illegal advertisements.

The outdoor advertising foundation will be advanced through the maintenance and removal of aging and hazardous advertising structures and signboard design improvement projects. At the same time, the expansion of various posting facilities will support lawful promotion by small business owners and encourage improved public awareness.

To enhance the effectiveness of illegal advertisement removal, the city will operate a citizen monitoring group, inspect maintenance and enforcement practices of basic local governments, and expand incentives by providing opportunities to participate in pilot projects for outstanding local governments.

Mayor Park Heong-joon stated, “By eradicating illegal advertisements that have become deeply embedded in citizens’ daily lives, we will do our utmost to alleviate inconvenience to citizens and to create a dignified city of Busan with a safe and pleasant living environment.” He added, “As the image of a safe and beautiful Busan is completed through the interest and participation of its citizens, I ask for your active participation in enhancing the image of a clean city of Busan.”