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Busan Metropolitan City Appoints 10 Major Influencer Teams as Honorary PR Ambassadors, Bringing Together a Combined 89 Million Followers

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Busan Metropolitan City Mayor Park Heong-joon announced that the City has appointed 10 domestic influencer teams—recognized for their strong reach and promotional impact—as honorary PR ambassadors to promote Busan.

As one-person media has emerged as a core promotional channel with influence comparable to that of traditional media, the City launched this initiative to build sustainable partnerships with influencers and engage them as strategic partners in city promotion, strengthening promotional efforts through social media.

The 10 teams appointed as honorary PR ambassadors are top-tier domestic influencers with a combined total of 89 million followers, actively working in widely popular and highly recognized fields such as K-culture, travel, fashion, animation, and IT.
They have established global fan bases not only in Korea but also in China, English-speaking countries, and Spanish-speaking regions, giving them a strong advantage in naturally spreading Busan’s appeal overseas.

Notable examples include GH’S (ranked 11th in Korea on YouTube in 2025; 3.22 million followers), On Oppa (ranked 11th in Korea on TikTok in 2025; 2.15 million followers), Shinsama (winner of the Grand Prize in the Influencer Category at the 2025 Korea Culture & Entertainment Awards; 7.9 million followers), and Lillyunni (winner of “Entertainment Creator of the Year” at the 2025 TikTok Awards; 6.9 million followers).

Also joining as honorary PR ambassadors are Allblanc TV (ranked 34th in the 2022 Forbes Korea Power YouTuber list), Sylvia KIM (winner of the “Good Influencer” award in the Culture and Arts category at the 2024 Busan International Marketing Advertising Festival), UhBee (an IT-focused channel), I AM JINA (an English-speaking K-culture issue channel), DKDKTV (a music channel), and inaseo33.

The honorary PR ambassadors will serve for one year from the date of appointment and will carry out promotional activities to showcase Busan’s appeal in various ways, including content collaborations with the City and participation in major events and festivals.
Based on each ambassador’s expertise and influence, the City expects them to engage audiences across generations, including the 2030 generation, and to spread a more approachable and dynamic image of Busan through content that combines fun and storytelling.

The appointment ceremony was held at Domoheon at 4:00 p.m. on Dec. 27, and included a discussion session between Mayor Park Heong-joon and the influencers, the official appointment ceremony, a tour of Domoheon, and a policy tour.

In particular, the event was held at Domoheon, a cultural complex representing Busan’s 15-minute city, to commemorate the City’s sweeping win of four titles in the “15-Minute City” category at the 2025 LivCom Awards held in November, as well as Domoheon surpassing 400,000 cumulative visitors just one year and three months after its opening.

Under the theme “Strengthening City Branding and Promoting Policies for Intergenerational Empathy for the 2030 Generation,” the Mayor and the influencers exchanged a wide range of views and watched the citizen participation concert, Hamykeora, It’s So Nice to Be Together.
In addition, programs were arranged for participants to experience Busan’s major tourism content firsthand, such as the Gwangalli M Drone Light Show.

Mayor Park Heong-joon stated, “Through the voluntary participation of influencers with strong reach and global fan bases, we expect Busan’s city status and brand competitiveness to be further strengthened,” adding, “We will build a sustainable mid- to long-term promotional collaboration system that combines private-sector creativity with public administration and continue to promote the city through influential, digital content-driven campaigns.”