Busan is good

Busan Brand Shop (Big Shop) Celebrates Its First Anniversary with Events Highlighting City Brand Growth

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Busan Metropolitan City Mayor Park Heong-joon and Design Council Busan President Kang Pil-hyeon announced that, in celebration of the first anniversary of the Busan Brand Shop (Big Shop), various programs will be offered for citizens and tourists to enjoy together.

The Busan Brand Shop (Big Shop) opened on November 25, 2024, with the aim of promoting Busan’s city brand through more than 20 goods that capture the city’s identity and charm.

Since its opening, the shop has discovered 53 partner companies, including leading local brands such as Momos Coffee, Slash B Slash, and Taeseongdang, in addition to other urban brand partners. The “Busan is Good (Big)” savings product launched in collaboration with Busan Metropolitan City and Busan Bank reached a cumulative subscription amount of KRW 47.6 billion as of November 20, 2025.

Collaboration goods created with local companies—including the official city signature goods SAGAGSAGAG, winning works from the City Brand Goods Design Contest, and more—totaling 63 types of items across 261 companies (as of October 2025), have been showcased. The shop has welcomed more than 67,000 visitors, establishing itself as a key venue for spreading Busan’s city brand value.

Beginning November 22, a range of special events and promotions will be offered to commemorate the first anniversary of the shop, allowing both citizens and tourists to enjoy the celebration together.

Starting November 22, the shop will host a limited-edition goods giveaway event featuring a collaboration with global designer Brian Re.

Brian Re, a New York Times columnist and artist known for his emotional hand-drawn sketches, has gained popularity among readers worldwide. On the event day, customers who make purchases of KRW 30,000 or more at the Busan Brand Shop will receive a complimentary item—either one of seven hand towels or one of the illustrated tea plates—featuring hand-drawn sketches inspired by scenes from Busan.

On the same day at 2:30 p.m., a jazz performance celebrating the shop’s first anniversary will be held. Busan’s communication character Boogi will also make an appearance to distribute desserts and first anniversary commemorative goods to visitors.

At the Busan Brand Shop, 11 winning entries from the 2025 Busan City Brand Goods Design Contest will newly debut, and during the Busan Goods Week event, up to 50 percent discounts will be offered on 78 of the existing goods showcased at the shop.

Busan Goods Week will run for six days from November 25 to November 30. Customers who make purchases of KRW 30,000 or more during this period will receive an additional tea plate featuring Brian Re’s Busan-inspired sketches.

Meanwhile, a Zero Burden pop-up store will operate at KT&G Sangsangmadang Busan in Busanjin-gu from November 6 to December 7. At the pop-up store, 33 goods from the Busan Brand Shop will be offered at discounted prices during Busan Goods Week.

Goh Mi-jin, Director-General of the Future Design Headquarters, stated, “Over the past year, the Busan Brand Shop has grown into a representative space for Busan’s city brand, supported by strong citizen interest,” adding, “Building on the achievements of the first year, we will continue to advance the shop as a city brand platform co-created by local companies and citizens.”