Busan is good

Busan Brand Shop “Big Shop” Celebrates Its First Anniversary with Special Programs Highlighting the City’s Brand Expansion

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Busan Metropolitan City (Mayor Park Heong-joon) and the Design Council Busan (President Kang Pil-hyeon), hereinafter “the Council,” announced that a variety of programs will be offered to celebrate the first anniversary of “Busan Brand Shop (Big Shop),” providing enjoyable experiences for both citizens and tourists.

Big Shop opened on November 25, 2024, with the aim of promoting Busan’s urban identity and charm through a wide range of Busan-themed goods. Since its opening, the shop has collaborated with 53 companies—including well-known local brands such as Momos Coffee Co., Ltd., Slash B Slash, and Taeseongdang Co., Ltd.—as part of the Urban Brand Partners initiative. In addition, the “Busan Is Good Big Savings Account,” jointly launched by the city and Busan Bank, reached a cumulative subscription amount of 47.6 billion KRW as of November 20, 2025.

Big Shop has also showcased 261 types of goods from 63 companies, including collaborative products with local businesses, Busan’s official signature merchandise “SAGAGSAGAG,” and award-winning items from the Urban Brand Goods Design Contest. As of October 2025, the store has welcomed approximately 67,000 visitors, solidifying its role as a key venue for strengthening Busan’s urban brand value.

Starting November 22, various events and benefits will be offered as part of the first anniversary celebrations.
First, Big Shop will hold a limited-edition gift event featuring collaborative goods created with global designer Brian Rea beginning November 22.

Brian Rea, a New York Times columnist and artist renowned for his emotional hand-drawn illustrations, has created new designs inspired by his impressions of Busan. On the event day, customers who make purchases of 30,000 KRW or more at Big Shop will receive one of his limited-edition hand towels (seven designs) or tea plates as a complimentary gift. (The event may end early if supplies run out.)

A celebratory jazz performance will also take place on November 22 at 2:30 p.m., and Busan’s communication character “Boogi” will greet visitors, handing out desserts (tteok) and commemorative goods marking the first anniversary.

Big Shop will also introduce 11 award-winning products from the “2025 Busan Urban Brand Goods Design Contest,” while “Busan Goods Week” will offer discounts of up to 50 percent on 78 existing products.
“Busan Goods Week” will run from November 25 to 30. Customers who spend 30,000 KRW or more during this period will receive a tea plate featuring one of Brian Rea’s Busan-inspired illustrations as an additional gift. (Discount rates vary by product; tea plate gifts may end early if supplies are depleted.)

Meanwhile, Big Shop is operating the “Zero Burden Pop-Up Store” at KT&G Sangsangmadang Busan in Busanjin-gu from November 6 to December 7. During “Busan Goods Week,” 33 Big Shop products will also be promoted and sold at discounted prices at the pop-up location.

Go Mi-jin, Director General of the Future Design Headquarters, stated, “Over the past year, Big Shop has grown into a representative space for Busan’s urban brand with strong support from citizens,” adding, “Building on the achievements of the first year, we will continue developing Big Shop into a Busan urban brand platform created together with local businesses and citizens.”