Busan is good

Busan Metropolitan City Finalizes the Name of Its Signature Coffee Beverage as "World Champion Busan Coffee Matjje"

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Busan Metropolitan City has announced that the name of its signature Ready-to-Drink (RTD) coffee beverage, selected through a citizen naming contest, has been finalized as "World Champion Busan Coffee Matjje" as of November 14.

○ The “Busan-style RTD Coffee Beverage Naming Contest” invited citizens to create a name that reflects the identity of a Busan-style coffee beverage representing the coffee city of Busan. The contest was held for 18 days from September 5 to 22.

○ A total of 1,116 citizen submissions were received. Following the first round of internal review and the second round of preference surveys, eight finalists were selected:
– Top Prize: “Coffeematjje”
– Excellence Award: “Busan Coffee,” “Busan World Champion Coffee”
– Encouragement Award: “Busan Ingabae,” “Dandi Brew,” “Dandi 1884,” “Busan Champion Coffee,” “Be Proud”

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Meaning of the Final Name: “World Champion Busan Coffee Matjje”

□ The final name, “World Champion Busan Coffee Matjje,” is derived from the Busan dialect expression matjje (“맞제”), which conveys not just agreement but confidence and affirmation. The name encapsulates the idea of a coffee beverage that guarantees flavor and quality.

○ The top-prize entry “Coffeematjje” was refined through feedback from marketing experts and partner organizations. The final name combines elements inspired by the Busan dialect, the taste of a champion, and the visual motif of Gwangandaegyo Bridge.

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Promotion and Launch Plans

□ Busan Metropolitan City will promote the citizen-selected name and unveil the finalized recipe at a tasting event during the “2025 Busan Coffee Awards Festival,” opening on December 4.

○ Earlier, on September 20, Busan hosted a prototype tasting event at Domoheon during “Busan Coffee Day,” which received positive feedback from citizens.
○ The upcoming tasting event will feature the finalized recipe, reflecting the evaluations from the earlier tasting.

□ The Busan-style RTD coffee beverage is scheduled for nationwide release in early 2026 at major convenience store chains such as CU and GS25.

○ Busan Metropolitan City and the Busan-Gyeongnam Dairy Cooperative will actively promote the beverage ahead of its launch.

□ Mayor Park Heong-joon stated, “As this RTD coffee beverage is being released for the first time with a flavor crafted by a world coffee champion and a name created by our citizens, it will become a unique coffee beverage that carries Busan’s individuality and sensibility. We hope for your interest so that it can establish itself as a new brand representing Busan.”