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Busan’s Waterfront Becomes a Destination in Itself: Busan Metropolitan City Selects Preferred Negotiation Partner for Suyeong Bay Maritime Tourism Taxi Service

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Busan Metropolitan City announced that on November 11 it selected “YachtTallae Co., Ltd.” as the preferred negotiation partner to operate the “Busan Maritime Tourism Taxi” service in the Suyeong Bay area (Gwangalli–Suyeong River–Haeundae).

The City explained that it launched an open call in October to select an operator for the Suyeong Bay maritime tourism taxi service. The goal is to create a maritime tourism route connecting major tourist attractions across the city center and coastal areas, while also developing tourism content that can help disperse traffic from land to the sea.

The selected operator, YachtTallae Co., Ltd., plans to introduce six eco-friendly vessels with 12-passenger capacity as an initial fleet.

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The operating route will connect three symbolic tourist destinations—Gwangalli, Suyeong River, and Haeundae—on a round-trip course designed so that the journey itself becomes a marine tourism experience.

Passengers will be able to enjoy differentiated views, including close-up perspectives of the Haeundae skyline, Gwangandaegyo Bridge’s nightscape, and the urban scenery along the Suyeong River.

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Busan Metropolitan City plans to finalize the business agreement with YachtTallae Co., Ltd. by the end of this year.

Following the agreement, the City will proceed with vessel construction and the development of boarding facilities, aiming to begin trial operations in the first half of next year (2026) and begin full operations in the second half.

Leveraging major boarding points such as Haeundae and Gwangalli, the City intends to significantly enhance mobility for tourists and establish an integrated tourism model that can only be experienced in Busan.

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The “Busan Maritime Tourism Taxi” project is a key initiative designed to maximize Busan’s maritime infrastructure potential, establishing marine tourism routes and easing traffic congestion on land.

In particular, the maritime tourism taxi service is expected to create strong synergy with land-based tourism offerings such as the Busan City Tour Bus.

Additionally, by shifting part of the tourist transportation demand from congested areas like Haeundae and Gwangalli to the sea, the service is anticipated to help disperse land traffic volumes.

Moreover, the project is expected to stimulate local commercial districts by drawing new foot traffic to areas around the boarding points.

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Kim Hyun-jae, Director General of the Tourism & MICE Bureau of Busan Metropolitan City, stated:

“The maritime tourism taxi service will elevate Busan’s maritime tourism infrastructure to the next level. We expect it to offer citizens and visitors a distinctive experience and serve as a vital driver in energizing both the integrated land–sea tourism market and local commercial districts through its linkage with the Busan City Tour Bus.”

He added, “This project will contribute to Busan’s leap forward as a true ‘maritime capital,’ in conjunction with the relocation of maritime-related public institutions—including the Ministry of Oceans and Fisheries—to the city.”