Busan is good

Busan Meets “Youth Local”… “2025 Busan Youth Local Brand Pop-up Store” to Open

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that they will host the “2025 Busan Youth Local Brand Pop-up Store” for five days, from November 12 (Wed) to 16 (Sun), at Samjeong Tower in Seomyeon.

This event is part of the “Youth Local Creator Level-up Project” and aims to provide a space for communication between local creators and citizens. By introducing the creators’ brands to the public, the event seeks to enhance understanding of their products and offer citizens fresh and engaging experiences.

Local Creator: A “regional value creator” who revitalizes the local economy by launching innovative businesses that combine creative ideas with the region’s resources and characteristics.

During the event, 17 youth-led local creator companies based in Busan will present their unique brand stories and creative products.

The pop-up store will operate under the theme of “Busan Local Travel,” with two main zones: an outdoor space on the first floor and an F&B pop-up zone on the fifth floor of Samjeong Tower. Visitors can explore the spaces through a “stamp tour” experience.

On the first floor, a bus-themed outdoor area will feature brand introductions and product displays, including:

• ●Contour Song (pouches, hair scrunchies*)

• ●EZME Co., Ltd. (lightweight sneakers and eco-friendly footwear)

• ●Honeybro Food (sweet red bean rice cakes and traditional Korean rice cakes)

• ●BUBA Co., Ltd. (Busan Bada Sand dessert)

• ●Matssowing (keyrings, pouches)

• ●Timing Us (pollock roe almond snacks), among others.
  Scrunchie: a fabric-covered elastic hair tie.

The fifth-floor F&B pop-up zone will feature tasting programs and events hosted by F&B brands such as “Huggers” and “Ggulgguk House,” where visitors can sample products and experience each brand’s unique appeal.

Additional attractions include a bus stop–themed photo zone and a variety of on-site programs, making the event enjoyable for everyone.

Meanwhile, Busan Metropolitan City continues to foster the growth of youth local brands through the “Busan Youth Local Creator Level-up Project,” now in its second year. Last year’s “2024 Local Festa” attracted 7,841 visitors over seven days, offering opportunities to experience the charm of youth local brands firsthand and achieving meaningful outcomes such as greater brand recognition and expanded market opportunities.

This year’s event follows the “Busan Local ON Market” in September and the “Youth Local Creator Level-up Online (11st) Special Exhibition” held from September to November, making it the third event under this initiative.

Kim Gwi-ok, Director General of the Youth Industry Bureau, stated,
“This event will provide visitors with the joy of exploring Busan while sharing the unique stories and creativity of youth local creators. We will continue to connect citizens with local brands and actively discover and nurture young creators based in Busan.”