Busan is good

Busan’s Unique Sentiment Captured in the “Boodam Zero, Brand Shop Pop-up Store” Now Open at KT&G Sangsangmadang Busan!

내용

Busan Metropolitan City Mayor Park Heong-joon and Design Council Busan (President Kang Pil-hyun) announced that a pop-up store titled “Boodam Zero, Brand Shop”, where visitors can experience the sentiment of Busan, will be open from November 6 (Thu) to December 7 (Sun) on the first floor of KT&G Sangsangmadang Busan in Bujeon-dong, Busanjin-gu.

About the Busan Brand Shop

• ●Name: Big Shop, Busan is good Big Shop

• ●Location: 87-1 Gwangbok-ro (24-1 Gwangbok-dong 1-ga, Jung-gu), the former Busan Gwangbok-dong Post Office building

• ●Opening Date: November 25, 2024

• ●Total Area: 173.98㎡ (1F: 97.88㎡, 2F: 76.10㎡)

• ●Main Facilities:

• ○1F: Urban Brand Experience Exhibition Hall

• ○2F: Product and Goods Exhibition/Sales Area

---

This pop-up store is organized based on the achievements of the first and second years of the Brand Shop’s operation. It aims to broaden the city brand experience across various spaces, enhance brand recognition, and increase citizen engagement.

The event will target visitors and tourists in the busy Seomyeon commercial area, offering displays and sales of goods that reflect Busan’s brand value and identity, along with hands-on experience programs.

The pop-up space is composed of three zones:

• 1.Promotion Zone

• 2.Sales Zone

• 3.Event Zone

---

In the Promotion Zone, visitors can visually explore content related to Busan’s city brand and Brand Shop.

In the Sales Zone, popular products and goods from companies participating in the Busan Brand Shop will be displayed and sold in package form.

In the Event Zone, various participatory programs, including opening events, will provide unique experiences for both citizens and tourists.

---

The opening ceremony was held today (Nov. 6) at 12:00 p.m. on the first floor of KT&G Sangsangmadang Busan, featuring the mini concert “Let’s Play in Busan” (60 minutes) with local young artists and the “City Brand Docent Program.”

Busan-based musicians Kwon Min-ju and Kuna performed an emotional stage, while the docent program introduced the meaning of World Design Capital Busan 2028 (WDC 2028), the significance of the city brand, Brand Shop achievements, and stories behind key goods—offering visitors an engaging cultural experience blending music and storytelling.

---

In addition, various events will offer special enjoyment for citizens and tourists:

• ●Ongoing Event: Customers purchasing over KRW 10,000 will receive Brand Shop stationery items (e.g., pencils, erasers, memo pads).

• ●Weekend Themed Events: Held every weekend throughout the exhibition period.

• ○Weeks 1 and 5 (Nov. 8–9, Dec. 6–7): “Life Photo Box” event where visitors can enjoy photo sessions with the “City Brand Shop” image.

• ○Weeks 2–4 (Nov. 15–16, Nov. 22–23, Nov. 29–30):
  Experience programs for making soap and magnets using the Busan logo, alongside the “1st Anniversary Goods Week” event (Nov. 22–23) celebrating the Brand Shop’s opening, featuring commemorative gifts and discounts.

---

Go Mi-jin, Director General of the Busan Metropolitan City Bureau of Future Design, stated:

“Busan’s city brand is not just a logo or design, but the story and identity of the people who live here.
Through this pop-up store, we hope the Brand Shop’s reach will expand further, allowing everyone to experience Busan’s unique sentiment freely and to feel positive energy about the city.”