Busan is good

Busan’s Premium Local Foods Reimagined as Dishes “Busan Food (B-FOOD) Recipe” Season 3 Launch and Tasting Event

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Busan Metropolitan City announced that it will host the “Busan Food (B-FOOD) Recipe” Season 3 Launch and Tasting Event today (November 5) at 5:30 p.m. at the Blue Haven, Lotte Hotel Busan.
This event marks the first official presentation of 24 new recipes developed in August using Busan Premium Local Foods and locally sourced ingredients.

(Busan Premium Local Foods: Certified food products produced in Busan by companies headquartered in the city. Certification is granted through Busan Metropolitan City’s rigorous screening process, symbolizing reliability and safety of local food products while helping expand business opportunities and increase consumer satisfaction.)

24 New Bite-Sized Dishes and Desserts Introduced

This season, a team of nine culinary developers—including food columnist Park Sang-hyun—collaborated to create 24 recipes (16 bite-sized dishes and 8 desserts). Fifteen of these dishes will be showcased at the event.
The recipes feature Busan Premium Local Foods such as fish cakes, noodles, pollock roe, perilla oil, and mackerel, combined with local ingredients like Gijang seaweed, kelp, and anchovies from Daebyeon Port.

The development team held planning sessions and case studies to establish the project’s direction, followed by individual recipe development, team testing, and storytelling stages. The finalized recipes were completed in late August.

A Culinary Showcase of Busan’s Innovation and Flavor

The event will proceed with an opening video introducing the development process, a presentation of the recipes and their stories, and a tasting session.
More than 50 participants—including representatives from the City Council, Busan Tourism Organization, Busan Tourism Association, the media, businesses, and culinary experts—will attend.
Notably, nine Busan Premium Local Food manufacturers, including Deokhwa Food Co., Samjin Fish Cake Co., Gupo Food Union, Seungin Food Co., Minu Jae Food, Idaemyunggwa Co., Genz Bakery Co., Bukwang F&G Co., and Seah Seafood Co., will also participate, adding significance to the collaboration between the local food industry and the city’s gastronomy initiatives.

Attendees, including chefs and culinary experts, will listen to detailed explanations of each recipe while sampling the bite-sized dishes and desserts.

Practical Recipes to Elevate Local Cuisine

The Season 3 recipes are designed for versatile use—from formal dining courses and lunch boxes to tasting events—enhancing synergy between Busan’s gastronomy and local food industries.

Busan Metropolitan City plans to promote and distribute the 24 new recipes through various channels.
Promotion will be strengthened via social media and online platforms, while hotels, restaurants, and other venues will be encouraged to incorporate these dishes into their menus.

Furthermore, these recipes are expected to be used as official banquet menus at future international events hosted in Busan, helping establish them as representative local dishes and contributing to the city’s global reputation as a “Gourmet City, Busan.”

Branding “The Taste of Busan”

The Busan Food (B-FOOD) Recipe project aims to discover and brand dishes that incorporate Busan’s local ingredients and stories, creating a structured identity for “The Taste of Busan.”
Since 2023, under the vision of “Gourmet City Busan,” the city has continuously developed culinary content utilizing local ingredients.

Statement from Busan Metropolitan City

Jo Gyu-yul, Director General of the Citizens’ Health Bureau, stated:

“This new set of recipes developed using Busan Premium Local Foods and regional ingredients exemplifies the identity of ‘Gourmet City Busan.’
Going forward, we will continue to develop diverse culinary content and strengthen global promotion so that Busan’s food industry and gastronomy can grow together.”