Busan is good

Busan Metropolitan City to Operate “Brand Shop Winter Sparkling Store (Pop-up Store)”… Recruiting Companies for Participation in the First Half of 2026!

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Busan Metropolitan City (Mayor Park Heong-joon) and the Design Council Busan (President Kang Pil-hyeon, hereinafter “the Council”) announced that they will operate the “Busan’s Shining Night with Lumena: Wishes Made of Light” pop-up store at the Busan Brand Shop (Big Shop: Busan is good Shop) located on Gwangbok-ro, Jung-gu, from November 2 to December 31, to promote the Busan city brand experience and expand its value.

In addition, the city and the Council will begin recruiting participating companies from November 3 to 25 for the “2026 First Half Busan Brand Shop Pop-up Store,” in order to expand local corporate collaboration models through the Brand Shop.

Busan Brand Shop Overview

• ●Name: Busan Brand Shop (Big Shop) (Busan is good Big Shop)

• ●Location: 87-1 Gwangbok-dong-ga, Jung-gu (former Busan Gwangbok-dong Post Office Building)

• ●Opening Date: November 25, 2024

• ●Size: Total floor area of 173.98㎡ (1F: 97.88㎡, 2F: 76.10㎡)

• ●Main Facilities:

• ○1F: Urban brand experience exhibition hall

• ○2F: Goods and product exhibition and sales space

• ●2025 Pop-up Participants (4 companies): Earth Hours, Ulsisan, Monstar Co., Ltd., and Lumena

The upcoming pop-up store will be presented in collaboration with Busan-based design innovation company Lumena, aligning with the winter season and the Winter Light Festival along Gwangbok-ro. It will be designed as a special space where visitors can experience emotional lighting and various products.

Founded in 2014 in Busan, Lumena is a small home appliance manufacturer recognized for its design excellence, having received major international design awards such as iF, Red Dot, and IDEA. The company has participated in the “Maison & Objet” exhibition in France and has had its products displayed at the Museum of Modern Art (MoMA) Design Store in New York, demonstrating its global competitiveness.

At this pop-up store, Lumena will showcase limited-edition products such as the “Space Series” (SPACE S, M1, L2, ON PLUS), “M3 Table Lamp Holiday Edition,” “SPACE S Mini Lamp Mono Mute Edition,” as well as a variety of items including the award-winning “iF Gold Design Award” wireless humidifier and emotional camping lanterns.

Various participatory events will also be available for visitors. A “Wish Tree” inspired by Lumena’s lamps will be installed on-site, allowing visitors to write and hang their wishes. Selected participants will receive a Lumena mini lamp (SPACE S). Customers who make purchases on-site will also be offered discounts, coupons, and other promotional benefits.

This year, the city successfully operated four pop-up stores at the Brand Shop with local companies, supporting them in promoting their products using the city brand while connecting directly with consumers to foster growth.

The upcoming pop-up store continues this effort, providing local companies an opportunity to expand their design and brand value through experiential content at the Busan Brand Shop.

Furthermore, to sustain public-private partnership models through the Brand Shop, Busan Metropolitan City and the Design Council Busan will recruit companies for participation in the “2026 First Half Busan Brand Shop Pop-up Store” from November 3 to 25.

Eligible applicants are companies headquartered or with branch offices in Busan that own products or content utilizing the Busan city brand and can contribute to the brand’s value expansion. Joint participation in consortium form is also allowed.

Selected companies will each operate a pop-up store at the Brand Shop for approximately six months, from January to June 2026, to enhance brand awareness and explore new business opportunities. After the pop-up period ends, companies may continue selling their products at the Brand Shop.

Interested companies can download the application form from the “Notices” section of the Design Council Busan website (www.dcb.or.kr), complete it, and submit it via email to kdg24@dcb.or.kr by 6:00 p.m. on November 25.

Ko Mi-jin, Director General of the Future Design Headquarters of Busan Metropolitan City, stated,
“This pop-up store has been designed to allow visitors to experience the value of Busan’s city brand and design in a warm atmosphere connected with the Winter Light Festival. We will continue to collaborate with local companies to operate the Brand Shop Pop-up Store as a hub for revitalizing the local economy.”