Busan is good

A Unique Autumn in Every Alley – “A Tour of Local Commercial Districts with Signature Stores” to Be Held

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host “A Tour of Local Commercial Districts with Signature Stores,” led by two local representative stores—Helmet in Suyeong-gu and Morubi in Haeundae-gu.

This year marks the launch of the “Signature Store Discovery and Support Project,” which aims to foster local landmark stores that can drive growth in their surrounding commercial districts. The project, implemented by the Busan Economic Promotion Agency (President Song Bok-cheol), seeks to revitalize the overall local economy through various promotional activities.

The event is designed to offer citizens “a special experience like traveling” in everyday neighborhood shopping areas, providing both enjoyment for visitors and renewed energy for small local businesses centered around the “Signature Stores.”

From October 31 to November 1, the “Happy Halloween on Helmet Street” event will be held for two days in the Helmet commercial district (22 Suyeong-ro 554beon-gil, Suyeong-gu).

Located near Gwangalli, the trendy brunch café “Helmet” has been reborn as a complex cultural space rather than a simple food and beverage venue. It is utilized as a screening venue for Our Neighborhood Cinema, part of UNESCO’s City of Film initiative, and hosts pop-up shops and collaboration events with global brands such as Nike.

This event, themed “Meeting Your Taste · Enjoying Everyday Life,” is designed to showcase the diverse cultural stories of neighborhood stores.

During the event, visitors can enjoy ▲Halloween-themed photo zones using plant gardening installations ▲special seasonal signature menus ▲cultural performances such as movie screenings and DJ sessions in local shops, and ▲“Shop-in-Shop” collaborations selling products from local workshops—promoting a model of mutual growth between neighborhood merchants and local creators.

Even after the main event, a month-long series of “Everyday Enjoyment” programs will continue throughout November, including ▲morning yoga (Le Temps) ▲evening DJ performances (Snoo.B) ▲seasonal film screenings (Helmet) and ▲book club gatherings (Daniels), all hosted by local businesses.

Following that, the “Haeridan-gil Sweet Salon in Uil Mansion” will be held from November 8 to 9 at 11 U-dong 1-ro 38beon-gil, Haeundae-gu.

Morubi, a pioneer dessert shop that helped shape the early Haeridan-gil commercial district, was selected for Kakao’s small business support initiative “Project Dangol” and is featured on Kakao Makers, strengthening its capabilities as a “Signature Store” through collaborations with leading companies.

The event connects Haeridan-gil’s unique dessert shops and other local businesses to create a space combining taste, style, and experience. Notably, it uses “Uil Mansion,” a mixed-use residential space where Morubi is located, to offer visitors a distinctive experience.

Programs include ▲Haeridan-gil Dessert Pop-up Stores ▲Salon de Haeridan ▲Uil Mansion Atelier Market ▲Fringe Concerts across Haeridan-gil, and ▲a special receipt promotion event where visitors can receive exclusive Haeridan-gil goods (such as plates and ready bags) produced by Morubi by presenting receipts from participating stores.

Detailed information about the event is available on the Busan Small Business Support Center website (bsbsc.kr), and inquiries can be made at the Small Business Support Center (☎1833-3665).

Kim Bong-cheol, Assistant Mayor of the Digital Economy Office, stated, “We expect that this event, jointly hosted by Signature Stores and local commercial districts, will inject new energy into struggling business areas,” adding, “Busan Metropolitan City will continue to actively support creative small business owners to promote the diverse charm of Busan’s local commercial districts and revitalize the local economy.”