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BeFM Kids YouTube Channel Launch Show for Children’s English Education

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Global City Foundation (CEO Jeon Yong-woo) announced that they will hold the Busan English Broadcasting BeFM Kids YouTube Channel Launch Show at 2 p.m. on October 25 at “Deullak Nallak,” the children’s cultural complex on the first floor of City Hall.

This event celebrates the launch of a new English education channel dedicated to children, hosted by comedian Lee Sang-hoon. The program includes magic performances, a talk show, and interactive on-site events designed for both citizens and children to enjoy together.

During the talk show, television personality Sam Hammington and his sons William and Bentley, as well as Kian and Eden Murphy, June Kim, and Professor Jeong Yeon-ju from Pusan National University’s Department of English Education, will discuss “Using Media Content for Children’s English Learning at Home,” sharing effective study tips and insights into media-based English education. Nancy of MOMOLAND, who will appear in upcoming BeFM Kids content, will also greet viewers through a video message.

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BeFM Kids is a YouTube channel operated by Busan English Broadcasting Station, designed for preschoolers and lower-grade elementary students to experience English in a fun and friendly way. It was created to strengthen the supply of public English content tailored to children and to foster a natural English-learning environment.

The channel will feature various programs such as maze games with Boogie, the City’s communication mascot; Taekwondo and K-pop dance activities for natural language exposure; the Hammington family’s cooking, science experiment, and storytelling content; and Nancy’s K-pop English expression lessons — all based on play and experiential learning.

Filming takes place at English-experience facilities across the city, including Deullak Nallak, Busan Global Village, and the Busan Math Culture Center, with iconic Busan landmarks such as Gwangandaegyo Bridge, Haeundae Beach, and Jagalchi Market featured throughout. These immersive settings allow children to learn through real-world experiences in familiar city spaces.

Additionally, the channel will release English storytelling content featuring Korean folktales and Busan legends, phonics-based lessons, and materials based on English Waves, Busan’s customized English-learning textbooks for children.

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Busan Metropolitan City aims to further strengthen its “Busan, a City Easy to Speak English” initiative by expanding everyday English-learning opportunities and enhancing citizen-oriented content through this new channel.

Programs such as “Let’s Play English at Deullak Nallak,” operated by the City, have already received enthusiastic responses from citizens. Building upon BeFM’s public credibility and reach, the City plans to continue expanding accessible English-learning environments for all age groups.

According to a 2025 survey of 976 participants in the first half of the “Let’s Play English at Deullak Nallak” program, 98.3% expressed satisfaction with the program, 99% indicated willingness to participate again, and 98.4% reported reduced private education costs.

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Kim Gwi-ok, Director General of the City’s Department of Youth, Industry, and Academia, stated,
“It is important for children to become naturally familiar with English and to learn it easily and enjoyably as part of play. Through the BeFM Kids channel, we will provide high-quality content that combines the public value of English broadcasting and promote various English education policies to help Busan’s children grow into the true leaders of a global hub city.”