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Meeting Between Young Artists and Local Businesses… New “Busan Artist Tag” Products Released

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Cultural Foundation (President Oh Jae-hwan) announced the launch of new collaborative products under the Busan Artist Tag project, which supports young visual artists in cooperation with local youth-led businesses.

The Busan Artist Tag is a collaborative creative activity support program designed to foster young artists’ creative endeavors by combining art and industry, while also creating opportunities for partnerships with local companies.
Launched in 2023, the project marks its third year in 2025. It primarily focuses on the production of design labels, joint product development with youth enterprises, and online and offline promotional activities based on the works of young artists.

The project encourages collaboration between young artists and young entrepreneurs, from design label creation to co-development of commercial products. This approach allows the general public to easily access and purchase the finished products.

In particular, Busan Metropolitan City and the Busan Cultural Foundation provide portfolio consultation and financial support for product development throughout the project. Participating companies pay fair copyright fees to the artists, thereby building a sustainable collaboration model. Through this, young artists gain an environment where they can focus on their creative work, while young businesses benefit from the opportunity to introduce original and artistic content to the market—establishing a win-win model between youth artists and local companies.

This year’s program resulted in two successful collaborations that led to actual product releases. The first is a series of T-shirts and art packages produced by GAINSBORO, a street casual brand, featuring the graphic art of Kang Deok-hyeon. The second is a premium seaweed and kelp gift set from SEA.D, a local brand from Gijang specializing in seaweed products, showcasing the traditional-style paintings of Lee Yeon-seo.

The collaborative products by GAINSBORO and Kang Deok-hyeon are available at Connect Hyundai Busan (B1), while those by SEA.D and Lee Yeon-seo can be purchased through the brand’s official online store (smartstore.naver.com/welovesead).

Meanwhile, the new products will also be introduced at the 2025 Youth Culture Project Performance Sharing Event, to be held this December at Sasang Indie Station, where a plaque presentation ceremony will recognize the partner companies of the Busan Artist Tag project.

Kim Gui-ok, Director General of Youth-Industry Convergence Bureau at Busan Metropolitan City, stated, “The Busan Artist Tag is a meaningful model where art and business collaborate to create new value. We will continue to promote the works of young artists to the public and support them in expanding their creative activities across various social fields, fostering an environment where young artists and companies can grow together.”