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Busan Metropolitan City to Hold the “2025 AI Utilization Idea Contest Presentation” to Transform Citizens’ Lives

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “2025 AI Utilization Idea Contest Presentation” at 2 p.m. today (October 15) in the Small Conference Room 2 on the 12th floor of Busan City Hall.

This event is designed to raise awareness of artificial intelligence (AI)-based administration among Busan City employees and to discover creative ideas for improving public service delivery. Approximately 40 participants, including officials from the city, district, and county offices as well as staff from public institutions, are expected to attend.

AI-based administration refers to the process of utilizing artificial intelligence (AI) technologies in administrative operations to enhance efficiency in inter-agency tasks and public services. This concept was formally defined in July following the enactment of related ordinances by the Busan Metropolitan Council.

Overview of the 2025 AI Utilization Idea Contest Presentation

• ●Date and Time: October 15, 2025 (Wednesday), 14:00–15:40

• ●Venue: Small Conference Room 2, 12th floor, Busan City Hall

• ●Participants: Approximately 40 individuals, including the Director General of the Administrative Management Bureau, the Head of the Informatization Policy Division, and staff from city, district, county, and public institutions

• ●Main Program: Presentation and evaluation of four finalist ideas, followed by an awards ceremony

At this final stage, four outstanding ideas selected through document review in September will compete for top honors.

The first team, “AI-ga Dahaecha (AI Does It All)” from the Vehicle Registration Office, will present the idea “Tax Savings at a Click with AI.” Their system instantly determines eligibility for acquisition tax reduction by simply entering the electric vehicle model and purchase date, significantly enhancing citizen convenience.

The second team, the Urban Railway Team of Busan Transportation Corporation, will present the “AI Multilingual Civil Complaint Response Service Using Customer Information Kiosks.” This system enables foreign passengers to resolve civil complaints easily through AI-based kiosks installed in subway stations.

The third idea, proposed by a social welfare officer at Gupo 1-dong, Buk-gu, introduces the “AI-based Welfare and Utility Bill Automatic Eligibility and Support Platform.” The system automatically identifies beneficiaries eligible for welfare assistance or utility bill discounts and notifies them accordingly.

Finally, the “SahA.I. Team” from Saha-gu will present the “AI Chatbot and Retrieval-Augmented Generation (RAG) System for Administrative Networks.” This proposal focuses on building an AI-powered support system for public officials to improve administrative efficiency in tasks such as report writing and document analysis.

Overview of the 2025 AI Utilization Idea Contest

• ●Organizer/Supervisor: Busan Metropolitan City / GONU AI Co., Ltd. (service provider for the 2025 AI Utilization Capacity-Building Program)

• ●Duration: August–October 2025

• ●Eligibility: Employees of the city, district, and county offices, as well as staff of public corporations, institutions, and city-funded organizations

• ●Contest Themes: Ideas for utilizing AI in administrative services and improving citizens’ quality of life

• ●Evaluation: Two rounds – document review (1st) and presentation review (2nd)

• ●Awards: Busan Mayor’s Awards (1 Grand Prize, 1 Excellence Prize, and 2 Encouragement Prizes)
  Prizes: Grand Prize – KRW 1,000,000; Excellence Prize – KRW 700,000; Encouragement Prize – KRW 300,000 each

• ●Submission Period: August 25 – September 12, 2025

• ●Total Entries: 27

Following the final evaluation, one Grand Prize, one Excellence Prize, and two Encouragement Prizes will be awarded. The winning teams will receive the Busan Mayor’s Award along with the respective prize money (Grand Prize: KRW 1,000,000; Excellence Prize: KRW 700,000; Encouragement Prize: KRW 300,000 each).

Outstanding ideas will not end with discovery alone but will be considered for pilot implementation or policy integration through consultation with relevant departments.

Jo Young-tae, Director General of the Administrative Management Bureau, stated, “AI is a core tool for achieving administrative innovation. We hope that the ideas discovered through this contest will be applied to real administrative practices, advancing AI-based administration that citizens can truly experience.”