Busan is good

Busan Metropolitan City Promotes ‘Point UP! Happiness UP!’ National Sports Festival × Happy Mileage Event

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Busan Metropolitan City Mayor Park Heong-joon announced that, to celebrate the hosting of the 106th National Sports Festival, the city will run a special event titled ‘Point UP! Happiness UP!’ through the Busan is Good Dongbaekjeon app for seven days from October 17 to 23.

The event is open to 100,000 participants in the second pilot phase of the Happy Mileage program as well as to the general public, and will be carried out via the app during the festival period (Oct. 17–23).

Happy Mileage is a citizen participation incentive system that allows residents to accumulate points through everyday activities such as walking, visiting 15-Minute City facilities, and volunteering, which can later be converted into Dongbaekjeon points.

The first pilot phase of Happy Mileage was launched in December 2024 and received strong positive feedback. Since July 2025, the city has been operating the second pilot phase, expanding the scope and participation.

Overview of the Second Pilot Phase of Happy Mileage

• ●Period: July 30 – December 31, 2025 (5 months)

• ●Participants: 100,000 Busan citizens aged 19 and older

• ●Details: Earn points by completing missions such as walking, visiting 15-Minute City facilities, or volunteering through the Busan is Good Dongbaekjeon app

• ●Benefits: Points can be converted into up to 40,000 won in Dongbaekjeon or used for discounts (1–10%) at affiliated Happy Mileage stores

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Details of the Event

The event aims to encourage citizens to engage in healthy daily activities during the National Sports Festival by offering increased point accumulation rates and additional rewards for quiz participation.

• 1.Increased Point Accumulation Event

  How to Earn Points:

• ○Period: From 00:00 on Oct. 17 to 23:59 on Oct. 23

• ○Participants who complete the designated missions within this period will automatically receive higher points:

• ■Walking activity: 100p → 500p

• ■15-Minute City facility visit: 50p → 200p

• ○Walking Points: Walk more than 8,000 steps per day (5,000 steps for those aged 65 or older) and tap the “Accumulate Points” button in the app.

• ○15-Minute City Points: Find and visit designated facilities marked on the 15-Minute City Life Zone Map and verify your visit by scanning the QR code.

• 2.National Sports Festival Quiz Event

• ○Accessible through a pop-up window on the Busan is Good Dongbaekjeon app.

• ○All participants who answer correctly will receive 1,000 Happy Mileage points.

• ○Additionally, 300 participants will be randomly selected to receive mobile coffee coupons.

• ○Winners will be announced on October 31 on the official website (busandong100.kr) and within the app.

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Only registered members of the Happy Mileage service can earn points, but the quiz event is open to all citizens.

Busan Metropolitan City plans to conduct user satisfaction surveys and performance analyses following this second pilot phase and aims to launch the full-scale Happy Mileage program in 2026.

Jo Young-tae, Director General of the Administrative Management Bureau, said,
“This event will not only raise public interest in the National Sports Festival but also serve as an opportunity to expand citizen participation in the Happy Mileage program.”
He added, “We hope more citizens will join next year to promote health in everyday life and foster greater social connection through the Happy Mileage initiative.”