Busan is good

Revitalizing Traditional Markets with Beer and Bargains: “Banyeo 2-dong Market Discount & Beer Festival” to Be Held!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Banyeo 2-dong Market Discount & Beer Festival” from October 16 (Wed) to 18 (Fri) for three days at Banyeo 2-dong Market in Haeundae-gu.

The event will be held daily from 2 p.m. to 9 p.m., featuring a fall-themed traditional market festival centered on beer, with hands-on programs and a range of discount promotions.

This festival is part of the city’s ongoing Traditional Market Sales Promotion Support Project, designed to reinvigorate local traditional markets. It aims to create a participatory and enjoyable experience for citizens that also stimulates local spending.

Focusing on a stay-type program that combines traditional market foods with beer, the event seeks to enhance consumer engagement while simultaneously increasing merchant sales.

The “Banyeo 2-dong Market Discount & Beer Festival” will be a unique autumn celebration of discounts, beer, and festivity, intended to promote spending within the traditional market through various benefits, prize giveaways, and engaging events.

A “Beer Street Pub Zone” will be set up along the market’s main road, featuring oak barrel tables and atmospheric lighting, transforming the area into a nighttime festival venue where citizens can enjoy beer with snacks purchased from market vendors. The festival will be led by local merchants, who will directly participate in operating food stalls and serving customers.

Visitors who purchase snacks worth more than 5,000 won will receive free beer coupons, allowing both merchants and customers to enjoy a convivial evening in the romantic autumn air while celebrating the traditional market.

In addition, during the festival period, discount coupons worth up to 10,000 won will be distributed daily. Customers who spend more than 20,000 won can enter prize draws, including events such as a “Golden Key” giveaway and roulette prize draws, offering abundant rewards.

A highlight of the festival is the “Banyeo Discount & Beer Company Dinner—My Treat!” program.
Teams of five or more participants—composed of local corporate employees or university students—can upload the festival’s promotional poster to social media and apply via the QR code on the poster. Selected teams will receive 50,000-won market food vouchers and free beer coupons (one to two per person).

Under the concept of “Today’s company dinner is at the market!”, this unique social program is designed to attract young office workers and students, bringing new energy to the traditional market.

During the festival, Banyeo 2-dong Market will also host a variety of participatory programs.
The “Banyeo Grandma & Grandpa Cooking Contest,” in which local merchants prepare dishes evaluated by citizen judges, and the “Banyeo Discount & Beer Competition,” featuring events such as the “Beer Sommelier Contest” and “Master of Delicate Beer Tasting,” will offer entertaining tournament-style experiences for visitors.

The “Banyeo Alley Sound” live music program and the nostalgic “Grandma & Grandpa Music Café” will add a relaxed and sentimental atmosphere, allowing everyone to enjoy the festival mood within the traditional market.

A “Youth Zone” will be created in vacant shops inside the market, offering retro-style photo booths and the “Banyeo Flea Market,” where university students and young people will participate directly, infusing the market with youthful energy.

This festival marks the fifth event in Busan’s Traditional Market Promotion Relay, following the Suyeong Paldo Market Food Festa in June, the Deokpo Night Market of Asia in August, and the Gukje Market Dottegi Street Festa and Jangnim Alley Fish Cake Festival in September. It is expected to further boost the vitality of local markets.

Through this event, the city aims to transform traditional markets into open cultural spaces where citizens can visit and spend time, while strengthening the foundation for sustainable local commercial growth.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated,
“This event will serve as an exemplary model of how local businesses and citizens can come together to create vibrant traditional markets. We hope it will help increase merchant sales and promote local consumption. Busan Metropolitan City will continue providing multifaceted support to help traditional markets reclaim their central role in the local economy.”