Busan is good

Busan Metropolitan City Launches Dongbaek Sanghoe Chuseok Gift Sets with Special Discounts Throughout September

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has launched Chuseok holiday gift sets featuring regional products at the city’s premium product shop Dongbaek Sanghoe, and will hold a special discount event through September 30.

Dongbaek Sanghoe is a cooperative space created jointly by the City and Shinsegae Co., Ltd. to promote and develop sales channels for products of local SMEs and small business owners. It has been operating since March 2023 on B2 of Shinsegae Department Store Centum City.

The newly released Chuseok gift sets consist of five carefully chosen product types suitable for holiday gifts. They feature a wide range of price points and themes, embodying both practicality and the unique sentiment of the region.

In particular, each set contains products from multiple companies, offering consumers opportunities to experience diverse goods, while providing joint promotional benefits to the participating local businesses.

Gift Sets

Theme	Contents	Regular Price (KRW)	Discount Price (KRW)
Busan Goods	Eco bag, soju glasses, Boogi character keyring, Wave Cube Box	65,300	55,110
Taste and Sincerity of Busan	Soy sauce, perilla oil, seasoning salt	37,800	30,550
Scent and Healing of Busan	Diffuser, aroma spray	32,900	26,900
Busan Coffee Set	Drip bag coffee, coffee mix	33,000	24,750
Liquor of Busan	Busan Night Liquor, soju glasses	24,000	19,350

In addition, a special discount event will be held throughout September to celebrate Chuseok.

Products available at higher-than-usual discounts include:

• ●Traditional liquors and craft beers capturing the local flavor

• ●Premium coffee and liquid tea

• ●Sesame oil and soy sauce

• ●Natural seasonings and raw honey

• ●Apparel and lifestyle goods such as pleated fabric clothing, design aprons, natural soaps, potted plants, and vacuum-sealed containers

• ●Tourist souvenirs such as magnets and keyrings featuring Busan landscapes

The City is also continuing promotional activities to establish Dongbaek Sanghoe as a representative shopping destination of Busan.

Earlier this month, a popup event was held under the theme “Busan in Scent, Taste, Merchandise, and Fashion,” enhancing opportunities for customer engagement. In addition, a weekly “Brand Day” program is operated, where tenant companies personally visit the shop to promote their products.

On September 5–6, Busan-themed merchandise was promoted, while on September 20–21, natural honey products were featured. A tasting event centered on coffee mix products is scheduled for September 26–28.

Furthermore, at the ongoing “Busan Craft Beer Masters Challenge (September 20–24),” Dongbaek Sanghoe is being promoted through a dedicated booth at the festival venue.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated:
“The newly launched gift sets combine excellent products from local businesses with the unique sentiment of Busan, making them special holiday gifts for both citizens and visitors. We will continue to actively support competitive local companies so they can use Dongbaek Sanghoe as a foundation to expand into domestic and global markets.”