Busan is good

Busan Metropolitan City to Host the “2025 World Creator Festival”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “2025 World Creator Festival” (hereinafter referred to as the Festival) on September 27 and 28 at Lotte Department Store Busan Main Branch and Lotte Hotel Busan.

Marking its third edition this year, the Festival will once again be held in connection with the Busan-style convergence exhibition and convention event “Festival Shi-Wol” (September 21 – October 3), filling Busan’s autumn season with vibrant content.

The city has carefully invited more than 80 creators, including not only famous YouTubers but also creators with tens of thousands to millions of followers who are recognized as leading figures in their fields.

Global creators such as “Koreannosh” (UK), “heychambo” (Australia), as well as renowned domestic creators including “Cheongdam Unni” and “Jade,” will be among the participants.

During the Festival, creators from diverse fields will produce content showcasing Busan, broadly highlighting the charm of the “Global Tourism Hub City Busan.”

In particular, during the “Festival Shi-Wol” period on September 26 and 27, visitors will have the opportunity to meet creators at major international events and at key tourist destinations such as Beomeosa, Songdo, and Haeundae.

The city aims to generate more than 400 pieces of content and achieve over 150 million views. Through this, Busan plans to cement its image as a city where visitors can enjoy top-tier cultural, nighttime, and culinary tourism content.

Other major events include fan meet-ups at Lotte Department Store Busan Main Branch on September 27 and 28, where talk shows and autograph sessions will be held.

Popular domestic creators such as “Cheongdam Unni,” “Jade & Yeon PD,” and “Today’s Family,” along with overseas creators including “Chambo & Koreannosh” and “Greg,” will join the fan meet-ups.

Those who wish to participate in the fan meet-up can apply through the Festival’s official Instagram (@wcfbusan) by tomorrow (20th). Participants will be selected by lottery.

On September 28, the “Creator Awards,” which recognize outstanding works by creators, will take place at Lotte Hotel Busan, providing fans with an entertaining experience.

In addition, as part of the Festival, the city collaborated in July and August with “Dex” (Kim Jin-young), a popular broadcaster and creator, and “Kian84” (Kim Hee-min), a webtoon artist with over one million subscribers, to produce two web variety shows themed on Busan travel. In September, four small-scale pre-fan meet-ups with popular creators were held.

Highlights included a video introducing an East Busan travel course recommended by “Dex” and a West Busan travel web variety show by “Kian84,” both of which gained popularity.

Furthermore, through four small-scale fan meet-ups organized by theme—such as gourmet food, family travel, accommodation recommendations, and fitness—popular creators and fans interacted directly, promoting Busan.

Detailed information on the Festival can be found on the official website (wcfbusan.kr) or on Instagram (@wcfbusan).

Kim Hyun-jae, Director General of the Tourism and MICE Bureau of the city, stated, “Through this Festival, the festive atmosphere unfolding across Busan will be vividly shared worldwide,” adding, “Our city will continue to collaborate with creators who lead future tourism trends to promote Busan’s charm and advance as a ‘Global Tourism Hub City.’”