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2025 Busan International Marketing & Advertising Festival Creative Popup

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Busan Metropolitan City (Mayor Park Heong-joon) announced that the “2025 Busan International Marketing & Advertising Festival Creative Popup” (hereinafter referred to as the event) will be held for three days from today (September 19) through September 21 at the Annex of the Busan Modern & Contemporary History Museum.

The “Creative Popup,” under the theme of “Creative Advertising that Changes the World,” will feature lectures by current professionals who will share their on-site experiences and case studies. It will also provide career mentoring opportunities for young people considering a future in advertising and marketing.

As an extension of the “2025 Busan International Marketing & Advertising Festival,” held last August for professionals in the marketing and advertising industry, this event has been designed for the general public. The program is open to anyone interested in marketing and advertising, with free admission.

The event is composed of two main parts: lectures and an exhibition, all under the theme of “Creative Advertising that Changes the World.” In particular, the exhibition will showcase major award-winning works from the “18th Busan International Marketing & Advertising Festival,” presenting various cases of how advertising has driven social change.

[Lectures, Sept. 19–20] Over two days, eight speakers will deliver talks on diverse topics, beginning with “ESG Branding: The Era of Good Brands” by Kim Jang-han, Co-CEO of Dminusone. Other lectures include “Solvertising: Advertising that Directly Solves Problems” by Lee Seung-jae, CEO of Idiot; and “Hey, Did You See That?” by Director Lee Min-seop of Dolphin Kidnapping Crew, among others.

[Exhibition, Sept. 19–21] Over three days, a total of 29 works will be displayed, including this year’s two Grand Prix winners at the 18th Busan International Marketing & Advertising Festival: “Scoliosis #StripesFitCheck” produced by MULLENLOWE TREYNA (Philippines), and “Uncle KFC’s Rice Bowl” produced by Wolf BBK (Thailand). Through these works, visitors can feel the power of advertising’s message and experience how advertising and marketing transform the world and connect society.

More details about the event can be found on the official website of the Busan International Marketing & Advertising Festival (madstars.org). The event runs for three days and is free of charge to all citizens.

Cho Yu-jang, Director of the Culture Bureau, stated, “As artificial intelligence (AI) is opening new horizons in advertising and marketing, Korea’s creativity is already highly regarded worldwide. This ‘Busan International Marketing & Advertising Festival Creative Popup’ will be a valuable opportunity for citizens interested in marketing and advertising to directly explore the latest industry trends.”