Busan is good

Busan Onna Youth Pass Mega Event Linked to Festival Shiwol, Fireworks Festival, and G-Star

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Busan Metropolitan City (Mayor Park Heong-joon) announced that starting today, September 17, through November 16, it will host the “Busan Onna Youth Pass” Mega Event, designed to attract young people to visit and stay longer in the city, thereby revitalizing the local community.

This event coincides with major festivals and global events that attract a large youth audience between September and November, including:
▲ The 30th Busan International Film Festival (BIFF) (September 17–26)
▲ Festival Shiwol (September 21–October 3)
▲ Busan Fireworks Festival (November 15)
▲ G-Star 2025 (November 13–16)

It is part of the “Busan Youth Lifestyle Population Revitalization Project,” created to encourage youth from outside Busan to extend their stays and fully enjoy the city. (This project is entrusted and operated by the Busan Economic Promotion Agency. Inquiries: Busan Youth Center, Busan Economic Promotion Agency, ☎ 051-241-7864)

To make the pass more accessible during this period, the city has eased the eligibility requirements. Previously, users had to stay overnight to qualify for discounts, but during this event period, same-day visitors without overnight accommodations may also use the pass without needing proof of lodging.

Additionally, a real-time approval system has been introduced, enabling applicants to receive and use the pass immediately upon application.

As part of special benefits aimed at revitalizing the original downtown area, the municipal support rate for partner businesses in this district has been doubled. Notably, new partners include Yeongdo’s representative cultural space “Arte Museum Busan” and the scenic “La Valse Sky Café & Bar,” providing young visitors with more diverse cultural experiences.

To encourage voluntary participation and repeat visits, the city has also prepared a special review event titled “Busan Again.” Between August and September, young people who received and used the pass can participate by submitting reviews, and five outstanding participants will be awarded two S-zone tickets each for the Busan Fireworks Festival on November 15. This initiative is expected to transform one-time visits into repeat visits and extended stays.

In addition, youth pass holders can participate in on-site verification events at Sasang Green Plaza or youth spaces during Youth Week (September 20–26). This will enhance engagement and support for Busan’s youth policies.

Young people from other regions who wish to use the “Busan Onna Youth Pass” can apply through the Youth G-Zone Busan Youth Platform (young.busan.go.kr). Once issued, they can scan the QR code at participating facilities and enter the approval code provided by partner businesses to receive discounts.

Kim Gui-ok, Director General of the Youth and Industry-Academia Bureau, stated, “Through this mega event, we expect to achieve diverse outcomes, including expanded youth visits and stays, revitalization of the local economy, balanced development of the original downtown, and the spread of youth culture. We will continue to promote policies that revitalize the youth lifestyle population, ensuring that young people have meaningful experiences in Busan and come to view the city as one they wish to revisit.”