Busan is good

Collaboration with a Young Designer for the First Time on the “Busan Cultural Slogan – Autumn Edition” “Busan Dyed in Colors, Autumn Loved Through the Five Senses”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has selected the phrase for the “2025 Busan Cultural Slogan – Autumn Edition” and will display it on the exterior wall of City Hall for about three months, from September to November.

The selected phrase for the Autumn Edition is the original work of Lee Seon-kyo: “Busan Dyed in Colors, Autumn Loved Through the Five Senses.”

A total of 259 entries were submitted in the public contest held in July. After evaluation by the Busan Literary Association, Lee’s work was chosen as the final selection.

The Busan Literary Association stated that the judging emphasized “phrases that would approach citizens in a friendly and comfortable way, while offering a refreshing resonance.” The winning work was praised as “a phrase that naturally incorporates the colors and sensations of autumn into the charm of the city of Busan, effectively capturing the season’s atmosphere.”

In particular, starting with this Autumn Edition, a design created by a young local designer has been newly introduced, adding significance to the project.

The city is currently promoting the “Youth Design Collaboration Project” to strengthen the design capabilities of young designers and to support them in settling locally. The slogan design was completed by Lee Su-jin, a student in the Department of Visual Design at Dongseo University, who is participating in the project. This activity provided her with practical experience and an opportunity to demonstrate her abilities.

Meanwhile, the contest for the Winter Edition phrase will be held in October. Anyone can participate, and submissions should be a short phrase within 25 characters that conveys love, hope, and warmth.

One winner will receive a cultural gift certificate worth 500,000 KRW, and six runners-up will each receive a certificate worth 50,000 KRW.

The city expects that the Busan Cultural Slogan will evolve into a public design platform where young design talents can fully display their creativity, rather than serving merely as a space for displaying words.

Ko Mi-jin, Director General of the Future Design Bureau of the city, stated, “We are continuously expanding opportunities for young designers to participate in actual design work in the local field,” and added, “We hope that this Autumn Edition of the Cultural Slogan will bring warm comfort and the beauty of the season to the citizens in their busy daily lives.”