Busan is good

Busan Metropolitan City Supports Participation in “Munich Household and Handicraft Consumer Goods Exhibition” to Target the European Consumer Goods Market

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that they are recruiting local SMEs until September 14 to participate in the “2025 Munich Household and Handicraft Consumer Goods Exhibition (HEIM+HANDWERK 2025),” which will be held in Munich, Germany from November 12 to 16.

<Overview of the 2025 Munich Household and Handicraft Consumer Goods Exhibition>

(Date/Location) November 12 (Wed) – November 16 (Sun), 2025, Munich, Germany (Neue Messe München)

(Scale) 32 countries, 769 companies, 77,000 visitors (2024)

(Features) The largest household and handicraft consumer goods exhibition in southern Germany

This exhibition is designed to:

▲ Provide opportunities for regional SMEs facing difficulties in expanding overseas distribution channels to enter the European market

▲ Secure local networks

▲ Revitalize exports of promising regional consumer goods

▲ Expand market share in Europe

Since its inception in 1978, it has been the largest household goods exhibition in southern Germany. In line with the spread of eco-friendly and sustainable consumption trends across Europe, the fair is expected to become an important trade venue to tap into the rapidly growing German and European consumer goods markets.

Meanwhile, the German consumer goods market grew by 44.9 percent year-on-year, emerging as a leading export-promising market in Europe.

With the spread of the Korean Wave (Hallyu) and the boom in K-culture, demand for Korean cosmetics, food, and other products continues to rise. Germany is recognized as the largest domestic market in Europe with strong purchasing power, boasting a GDP per capita of USD 50,000.

In particular, the practicality- and sustainability-oriented consumer characteristics of Germans, combined with the quality competitiveness of Korean consumer goods, are expected to create significant potential for future export market expansion.

Eligible applicants are SMEs located in Busan with export amounts of USD 30 million or less in the previous year. Companies wishing to participate must apply by September 14 through the city’s Integrated Overseas Marketing System website (trade.bepa.kr).

According to the “Selection and Support Standards for Participation in Busan Metropolitan City Overseas Marketing Support Projects,” nine companies will be selected.

Selected companies will receive benefits such as support for exhibition participation, airfare, transportation, and interpretation. This support is expected to help diversify the export base of local companies and serve as a foothold for securing new demand sources in Europe.

The city will establish a “Busan Pavilion” within the exhibition hall to support participating companies in smoothly conducting export consultations and product promotions with buyers from Germany and neighboring European countries.

In addition, airfare subsidies, local transportation, interpretation, and buyer matching will be comprehensively supported to minimize the financial burden of participating companies.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “This support for participation in the Munich consumer goods exhibition is a project to help local companies with strong quality competitiveness achieve tangible results in the European market. Going forward, we will continue to strengthen customized overseas marketing support that reflects corporate demand to diversify exports and enhance the international competitiveness of Busan’s consumer goods industry.”