Busan is good

Busan Metropolitan City to Operate Pop-up Store “Busan Felt Through Keyboard Sounds”

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Busan Metropolitan City Mayor Park Heong-joon and Busan Design Promotion Agency President Kang Pil-hyeon (hereinafter “the Agency”) announced that from September 2 to October 31, a unique pop-up store titled “Busan Felt Through Keyboard Sounds: Welcome! Is This Your First Typing Shop?” will operate on the first floor of the Busan Brand Shop (Big Shop), combining gaming culture with the city brand.

< Busan Brand Shop >

• ●Name: Big Shop (Big Shop, Busan is good Big Shop)

• ●Location: 87-1 Gwangbok-ro, Jung-gu (24-1 Gwangbok-dong-ga), former Busan Gwangbok-dong Post Office Building

• ●Opening Date: November 25, 2024

• ●Scale: Total floor area of 173.98㎡ [1st floor: 97.88㎡, 2nd floor: 76.10㎡]

• ●Main Facilities: City Brand Experience Exhibition Hall (1st floor), Goods Exhibition and Sales Area (2nd floor)

This pop-up store has been designed in collaboration with MONSTAR Co., Ltd., a leading company specializing in custom keyboards and high-end PCs, to be realized as an experiential typing shop, allowing citizens to enjoy the city brand in a friendly manner within daily life.

Busan’s city brand-themed custom keyboards will be unveiled for the first time at the pop-up store, alongside the exhibition and sale of keycaps, various digital devices, exclusive items, and goods, enabling visitors to feel the essence of Busan at their fingertips.

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During the pop-up store period, the Busan Brand Shop will operate product, experience, and event zones, offering diverse exhibitions, promotions, and hands-on programs for visitors.

• ●At the product zone, custom keyboards, mice, desk pads, and other items reflecting Busan’s symbols and colors—such as Gwangan Bridge and camellia flowers—will be displayed and sold, appealing to the MZ generation as well as tourists.

• ●At the experience zone, visitors can compare the sounds and tactile feel of various keyboards to find their ideal custom keyboard. They can also test MONSTAR’s next-generation input device, the “MONSTAR Deck,” by setting macro functions and utilizing artificial intelligence features to instantly create commemorative photos combined with Busan’s communication character, Boogi.

• ●At the event zone, a weekly contest titled “Find the Typing Champion” will be held, where participants can compete in typing skills and win prizes.

Ko Mi-jin, Director General of the Future Design Headquarters, stated, “This pop-up store has been planned to allow people to experience Busan’s city brand in a friendly way through cultural content. We will continue to expand collaborations with diverse content so that citizens and tourists can naturally experience the city brand in their daily lives.”