Busan is good

Busan Metropolitan City Elevates Workation Quality with Customized Content for Diverse User Needs

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Busan Metropolitan City (Mayor Park Heong-joon) announced plans to expand customized content aimed at attracting a diverse domestic and international user base, thereby promoting the effective establishment and activation of the “Busan-style workation” initiative.

This year, the city aims to realize “Busan as Korea’s Leading Workation Destination,” a place where work and relaxation coexist within the city. To this end, it will implement the following initiatives:
▲ Hosting the 2025 Busan Global Workation Event
▲ Operating global 24-hour workspaces
▲ Providing hourly childcare and pet care services
▲ Offering customized on-site briefing sessions for corporations.

First, following last year’s success, Busan will host the 2025 Busan Global Workation event over four sessions between August 18 and October 23, inviting approximately 150 overseas digital nomads to promote Busan as a globally recognized workation hotspot.

Participating digital nomads from around the world will stay in Busan for two weeks. During their stay, they will
▲ Utilize distinctive workspaces in designated workation hub (satellite) centers
▲ Engage in networking opportunities with local young entrepreneurs
▲ Enjoy diverse cultural and tourism experiences in Busan, a city where urban life and nature coexist harmoniously.

The city is also operating a 24-hour workation workspace through the establishment of “Global Satellite Centers.”

Since March, the city has partnered with Lavalse Hotel in Yeongdo-gu to provide a lounge space available 24/7. This “Global Satellite Center” offers a seamless work environment for global workationers to work conveniently in alignment with their respective time zones.

Additionally, the city plans to launch tailored service programs to accommodate visitors accompanied by children or pets, thereby broadening the potential user base for workations.

○ Family-type Workation Support Program (Hourly Childcare)
Starting this month, Busan will implement an hourly childcare support program in collaboration with a childcare center in Yeongdo-gu. The program is designed to reduce the burden of parenting and enhance work focus for participants accompanied by infants aged 6 to 36 months. Eligible participants may receive care services in hourly units, up to 60 hours per month, from 9 AM to 6 PM. The city will subsidize the participant’s share of childcare and meal/snack costs per use.

○ Pet Care Services
To ensure peace of mind for participants traveling with pets, the city will offer pet care services during the workation period. Partner facilities include:

• ●Two pet-friendly accommodations near the satellite center in Jung-gu

• ●One affiliated pet playground facility (Partner Center)

In addition, Busan will conduct year-round On-site Briefings targeting companies based in the Seoul metropolitan area to identify corporate demand and establish linkages for customized workation programs.

These briefing sessions involve direct visits to companies or organizations outside Busan, where city officials will explain the workation program in detail and gather feedback from potential participants. Interested companies or institutions may apply through the official “Busan Workation” website (www.busaness.com).

Customized workation models will be proposed based on the size and occupational characteristics of each organization. Special efforts will be made to attract employees of Seoul-based companies through integration with internal welfare, refresh leave programs, and regional training initiatives.

For more information on Busan’s workation-specialized programs and how to participate, please visit the official Busan Workation website at www.busaness.com.

Kim Hyun-jae, Director of Tourism and MICE Bureau, stated, “By expanding customized content, we hope more participants will experience the workation lifestyle and feel that Busan is a city to stay and live in,” and added, “We will continue to implement programs that respond to evolving conditions to vitalize workations in Busan.”