Busan is good

Busan Metropolitan City to Host the “2025 Busan Brand Festa” in Conjunction with the Win-Win Growth Fair

내용

Busan Metropolitan City (Mayor Park Heong-joon), in collaboration with Busan Christian Broadcasting System (CBS) and the Win-Win Growth Committee, announced that it will host the “2025 Busan Brand Festa” at Exhibition Hall 1 of BEXCO for three days from July 25 to 27, in conjunction with the Win-Win Growth Fair.

Now in its seventh year, the “Busan Brand Festa” is a large-scale consumer festival designed to enhance brand awareness and expand market channels for excellent products from local small businesses and micro-enterprises. It also aims to discover hidden gem companies in the region, introduce them to the public, and create a venue for communication between companies and citizens.

This year, the event will be held alongside the “Win-Win Growth Fair,” offering even broader business opportunities to local companies.

Additionally, organizations actively practicing ESG (Environmental, Social, and Governance) values—including the Korea Securities Depository, Korea Asset Management Corporation, Korea Housing Finance Corporation, Korea Technology Finance Corporation, and BNK Busan Bank—will participate as sponsors, further supporting the revitalization of local businesses.

More than 150 leading local companies and creators are expected to participate and showcase Busan’s top-quality products and technologies.

Among them are:
▲ Daesun Distilling Co., a renowned local liquor company with 90 years of history
▲ Jeongseong Sundae, a famous restaurant for its savory blood sausage hot pot
▲ The traditional liquor bottle shop “A Reasonable Bar,” which originated in Busan
▲ Ocean-view café “Café 385” in Yeongdo, representing Busan’s sensibilities
▲ Gijang Distribution, which sells regional specialties like Gijang seaweed and kelp

These participants offer visitors the chance to experience the taste of Busan, steeped in local traditions and stories.

Notable creators include:
▲ Beeby, a brand run by PpeungTV, a YouTube channel with over 1 million subscribers specializing in beekeeping
▲ Soally, a brand featured by Creek Explorer Creek-Creek, a YouTuber known for valley trekking videos

Additionally, joint exhibition booths will be set up with various organizations such as:
▲ Dongbaek Sanghoe, a local product sales hub
▲ “Big Shop,” an editorial store for Busan’s urban brand
▲ Star Micro-businesses
▲ Busan Micro-Business Integration Support Center
▲ Busan Social Economy Support Center
▲ Busan Tourism Organization’s Enterprise Support Center
▲ Busan Metropolitan City’s character Bugi promotion booth
▲ Busan City Council’s Dori and Bori character booth

A wide range of products and technologies will be showcased, including food, desserts, clothing, bags, cosmetics, beauty, fashion, health, lifestyle, living, interior, leisure, tourism, and services. A flea market will also be operated alongside the main event.

The festival also features discount sales, booth-specific events, prize draws, and hands-on experiences.

On July 26 (Sat) afternoon, a special live drawing show will be held by MindC, the author of the popular NAVER webtoon Will You Marry Me, offering visitors a unique cultural experience.

In collaboration with the popular food YouTuber Churupkyun, limited-edition fan merchandise will be distributed on a first-come, first-served basis. Other prize events include ₩5,000 gift certificates based on purchase amount and a “Big Spender Thank You” event. Visitors can expect to create memorable experiences with family and friends.

Admission is free. Further event details can be found on the official website (www.bbf.show).

The first day of the event (July 25) will also feature the “Win-Win Growth Fair,” offering real business opportunities for companies facing challenges in product marketing and sales.

The 1:1 Purchase Consultation Zone will enable SMEs to meet with major buyers such as Samsung, SK, and Hyundai—who have been pre-matched through the official website—and consult on product sales, technology transfers, and marketing strategies.

The SME Consulting Zone will provide information and consultation on various support programs for small businesses and micro-enterprises, with participation from the Korea Foundation for Cooperation between Large & Small Business, Rural Affairs; the Busan Regional Public Procurement Service; the Korea Credit Guarantee Fund; and the Busan Credit Guarantee Foundation.

A briefing session hosted by Naver and Nongshim will also take place to explain purchasing policies and entry criteria, providing strategic guidance for suppliers.

The opening ceremony is scheduled for July 25 (Fri) at 4:00 PM. Vice Mayor for Administrative Affairs Lee Jun-seung and around ten guests will attend the ceremony and tour the exhibition.

Vice Mayor Lee Jun-seung stated,
“We will ensure the successful hosting of the Busan Brand Festa to widely promote excellent local companies and lay the foundation for their growth through expanded sales channels.” He added, “We hope this event revitalizes the local economy and offers citizens a refreshing and memorable experience during the hot summer season.”