Busan is good

Busan Metropolitan City Unveils Music Video for Second Theme Song “Let’s Go to Busan”

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced the release of the music video for its second song in the “New Song Project,” titled “Let’s Go to Busan,” through its official YouTube channel “BusanTube.”

This new song, centered around the theme of “travel,” captures the diverse appeal of Busan—its sea, mountains, urban life, and culture—through upbeat melodies and heartfelt lyrics. In particular, the project conveys stories that resonate with both travelers and citizens by musically expressing the city’s identity and scenic beauty.

Back in January, the city had already released two theme songs on major domestic and international music platforms: “Busan is Good” as the city brand anthem and “Let’s Go to Busan” as a travel-themed song.

The music video for the first song, “Busan is Good,” was released in March. Now, the second song, “Let’s Go to Busan,” has been officially produced as a music video to coincide with the summer vacation season and presented to the public.

This second theme song was also written and composed by young local artists in Busan, drawing attention for its originality. The citizen-participatory approach—expressing the city's charm through music—is gaining recognition as a unique form of city branding exclusive to Busan.

The music video features heartfelt real-life stories of travelers blended with beautiful cityscapes. Citizens and municipal staff participated in the filming, lending authenticity and emotional resonance to the project.

Scenes reenacted by everyday citizens—not professional actors—add emotional depth and highlight the project’s significance as a city-made content initiative.

Notably, Ms. Kim Sharon, who appears in the opening and closing scenes, shared her thoughts:
“As someone who enjoys surfing in Songjeong, I’ve always felt the charm of Busan. I’m thrilled to participate in this video as a storyteller opening the emotional journey of a traveler.”

The singers of the song also appeared in the video to recreate each of the travel stories.

For example, singer Nam Ha-young portrayed a youthful romance in the scenic streets of Huinnyeoul Culture Village in Yeongdo, blending youthful excitement with stunning visuals to create a warm, inviting mood.

Kim Sung-guk, a public official in the city’s Senior Welfare Division, willingly took part in the project. He reflected,

“I’ve always tried to contribute to citizens’ lives through welfare work. Through this video, I was able to connect emotionally with citizens in a new and meaningful way.”

He reenacted a personal story of a turning point in life—when, after a period of job-hunting setbacks, a moment of self-promise atop Geumjeongsan Mountain during a trip to Busan brought him renewed strength.

Meanwhile, both domestic and international media recognize Busan as a highly attractive travel destination. It is more than just a summer beach destination—it’s perfect for spring trips under cherry blossoms, thrilling marine sports, or tranquil getaways with pets.

The newly released “Let’s Go to Busan” music video showcases a variety of travel scenes across the city, offering both the joy of music and the excitement of travel.

The music video is available on the city’s official YouTube channel “BusanTube,” and a citizen participation event is also planned.

Park Kwang-myeong, spokesperson for the city, remarked,
“In 2023, Busan recorded 10.293 million visitors—one of the highest figures ever. This theme song and music video reflect the collective heart of Busan and its citizens as a global cultural and tourism city. We hope both domestic and international travelers will come to know and personally experience the city’s unique charm.”