Haeundae

News

News & Notices

Daesun Co.,Ltd (C1 Soju)

2003-07-12 2901  Views
Contents
A local company sharing Busan's joys and sorrows through the 1970's
/ The company's strategy is to always fulfill the customer's taste every time.



they have a good command of strategy to lead customer's taste every time.

A local company has run with busan citizens’ joys and sorrows in the same way time and time over the past 70 years.

This company is Daesun Co.,Ltd (President : Jo Yong-hack) the representative alcoholic liquors company of Busan. This company was established by DaesunYangjo in Bemildong in the year 1930.

Daesun's original representative brand was Daesun Liguor. The next brand after was Sun, followed by Orukdo and now succeeded by the popular C1 brand. C1 Soju entices habitual drinkers natural love and good customer taste. The company matches their product to the taste of their customer ensuring good quality brand for many years to come.

The secret of their success was a result of courageous investment in facilities, technical developments, good quality subterranean water and actively and positive participation.

In the Soju business for the first time, Daesun was Stevioside(a natural sweetener) to enhance quality. In 1996, they put "C1 soju" on the market after 2 years of study and several customer reaction surveys. C1 Soju with "Aspartic Acid" is more soft and always the drinker to feels much better after drinking. They were the creators of the low percentage alcohol era by decreasing by 2 the rate of percentage of alcohol in their liquor.

C1 Soju is made with water from the base rocks of Mt.Geumjung's underground. A supply of sparkling clean water that positively influences Soju's taste.

Extreme product purity and freshness by the FOC Method is obtained during the mixture process. oxygen is applied right before the soju is put into the bottle.

This company has a "green environment" campaign

Under management's ideology that consumers work together with business, this company has done their duty to all.

In this campaign, it is particular high level to low level workers participate in cleaning parks, amusement parks, Geumjung Fortress and our beaches every Saturday.

This company plays a role in making Busan a film city by opening the, "Green Film Festival". This Film Festival is related environmental affairs to interested customers.

Daesun(a local Busan company), is promoting an international alcoholic liquors' market as well as capturing Japan market with accumulated technology and quality.

The last path of direction in Daesun wants to take will lead to an international acceptance of C1 Soju throughtout every culture.


http://www.c1soju.co.kr/eng.html
☎: 82-51-503-5051