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Busan Expands “Clean Streets without Banners” Initiative to All Districts Creating Clean Streets for a More Refined City Environment

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has expanded the designation of “Clean Streets without Banners” to all 16 districts and counties across the city. This initiative aims to restore the city’s aesthetic appeal by removing banners—whether political, commercial, or event-related—that clutter the urban landscape, and to enhance the city’s overall dignity.

The “Clean Streets without Banners” initiative centers on major beaches and intersections popular among citizens and tourists. With this expansion, new designated areas now include major sections such as Gwangalli Beach Road (Suyeong-gu), Haeundae and Songjeong Beaches (Haeundae-gu), Naeseong Intersection (Dongnae-gu), Yeonsan Intersection (Yeonje-gu), and Jungang-daero in front of Busan Station (Dong-gu).

In the designated areas, all banners and postings—including those from public institutions—are to be removed immediately under a strict zero-tolerance policy.

Each district and county will conduct regular patrols and continuous inspections around the designated clean street zones, ensuring the prompt removal of damaged or unauthorized banners and maintaining an ongoing management system.

To support this effort, the city operates a “Mobile Task Force for Illegal Advertisements,” which conducts on-site inspections in key urban and tourist areas. In coordination with each district’s advertisement maintenance teams, the city is strengthening management systems to ensure concentrated enforcement in designated zones and to foster visibly cleaner and more pleasant street environments for residents and visitors.

Furthermore, through prior coordination with political parties, the city shares the purpose of the initiative and requests voluntary cooperation to prevent political banners from obstructing pedestrian traffic or detracting from the cityscape. Busan plans to continue engaging in dialogue and cooperation with political organizations to ensure that public order and the integrity of clean streets are preserved while allowing ongoing communication with local residents.

In addition, Busan plans to provide incentives to districts and counties that demonstrate outstanding performance in maintaining clean streets.
Evaluation criteria will include the banner removal rate, resident satisfaction, and reduction in complaints. Incentives will include the installation of electronic banner boards, priority selection for city publicity projects, and additional points in administrative performance evaluations.

Through these measures, the city aims to encourage autonomous participation from each district and establish the clean street program as a sustainable management system rather than a one-time cleanup effort.

Go Mi-jin, Director General of the Future Design Bureau, stated,
“This expansion marks the first step toward spreading the ‘Clean Streets without Banners’ initiative citywide and represents a turning point for improving advertising culture in everyday spaces. We will continue to support the creation of distinct clean streets in every district through the active participation of local governments and citizens.”