Busan is good

Busan Partners with Famous YouTubers 'Hong Beom-seok' and 'Chomad' to Launch Nationwide Sports Festival and Para Games Promotion

내용

Busan Metropolitan City Mayor Park Heong-joon announced that the city is collaborating with sports YouTuber Hong Beom-seok and travel YouTuber Chomad to promote the successful hosting of the 106th National Sports Festival and the 45th National Para Games, both scheduled to take place in Busan this October.

○ Sports YouTuber Hong Beom-seok (YouTube subscribers: 329,000) earned global recognition as the "World's No.1 Firefighter" after winning the “Toughest Firefighter Alive” championship at the 2018 World Firefighters Games and finishing runner-up in the popular fitness competition show Physical: 100 Season 2.

○ Travel YouTuber Chomad (YouTube subscribers: 761,000; Instagram followers: 1.124 million) appeared in the 2025 original travel variety show Let’s Meet Now by Channel S (S), and is known for sharing enjoyable and informative content about various domestic and international travel destinations.

The city recently released a promotional video titled “How Big is the Gap? A Track Meet with National Sports Festival Runners!!” featuring sports YouTuber Hong Beom-seok racing against track and field athletes at the Busan Asiad Auxiliary Stadium. The video, which highlights Busan’s beautiful scenery ideal for running, surpassed 44,000 views within a day of being uploaded, garnering widespread attention.

The video showcases key attractions such as Cheongsapo Station, the Green Railway, and Daritdol Skywalk, as well as thrilling scenes of the race against Dong-A University track athletes—all vividly captured to heighten viewer interest and anticipation. The video is available on Hong Beom-seok’s YouTube channel (www.youtube.com/@HongBeomseok).

Viewers left enthusiastic comments such as, “Watching this video makes me want to visit Busan,” and “Although I live in Busan, I don’t often go to the beach—this video really made me want to go.”

Additionally, on August 8, Busan Metropolitan City will release another promotional video in collaboration with travel YouTuber Chomad, introducing tourist destinations, attractions, and local foods preferred by athletes participating in the festival.

○ The upcoming video will feature popular restaurants frequented by athletes participating in events such as dancesport, bowling, and baseball, as well as unique spots for relaxation and gathering with friends—all presented with beautiful cinematography.

Son Tae-uk, Director General of the Sports Bureau at Busan Metropolitan City, stated, “We aim to broadly promote the diverse tourism appeal of Busan through this collaboration with YouTubers. We will continue to actively showcase Busan as a city of sports and do our utmost to ensure the successful hosting of the 106th National Sports Festival and the 45th National Para Games.”