Busan is good

Busan Metropolitan City Completes Digital Multilingual Menu Project for Local Restaurants… Appoints Global Ambassador

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Ambassador Appointment Ceremony and Completion Briefing for the Digital Multilingual Menu Project” today (July 8) at 2:00 p.m. at the International Conference Room of City Hall.

This event is organized to commemorate the successful completion of the “Busan-Style Digital Multilingual Menu Project,” launched in 2024 on the largest scale in Korea, and to share promotional strategies for creating a globalized dining environment in Busan.

Approximately 80 participants are expected to attend, including representatives from the city government, newly appointed ambassador, district and county officials, and restaurant owners.

At the event, Busan Metropolitan City will appoint renowned influencer Dasha Taran, who has 2.2 million subscribers on her YouTube channel, as the official ambassador for the restaurant menu multilingual service.

Dasha Taran recently appeared as a model in a promotional video for “Busan Menus in All Languages,” a platform designed for creating menus for Busan’s signature dishes. In the video, she experiences representative local foods and shares helpful “eating tips” to aid foreigners in understanding the dishes.

Through the city’s official promotional channel “BusanTube” and the “Busan Menus in All Languages” platform, she will introduce dishes such as pork soup (dwaeji-gukbap), grilled sea eel, and raw fish in an entertaining and engaging manner—spreading the taste of Busan to global audiences.

Dasha Taran expressed, “Busan’s food is heartwarming, delicious, and full of stories. I want to share this special experience with more fans,” and added, “It is an honor to be appointed ambassador. I will actively promote Busan’s culinary culture through various content.”

At the briefing, the city will also present the key achievements of the “Busan-Style Digital Multilingual Menu Project” and share strategies for the sustainable use of the AI-based menu creation platform “Busan Menus in All Languages.”

The “Busan-Style Digital Multilingual Menu Project” is a flagship initiative that realized digital transformation in the food service sector. It aimed to provide a dining environment free of language barriers for international tourists and residents by:

• ●launching “Busan Menus in All Languages,” the nation’s first AI-based translation platform dedicated to multilingual menu creation,

• ●supporting 2,015 restaurants with multilingual menus,

• ●distributing multilingual-friendly certification stickers,

• ●and supplying QR code signage.

“Busan Menus in All Languages” is an administrative platform where restaurant owners can upload menu photos, which are then automatically recognized and translated by AI, followed by professional translator review. The system provides QR code-based multilingual menus.

Currently, the platform supports English, Chinese (Simplified/Traditional), Japanese, Vietnamese, Russian, and Arabic.

Especially notable is the convenience of accessing menus via QR code without needing to install a separate app—enhancing usability and accessibility.

Moreover, the platform was designed to reflect the ever-changing nature of the food service industry, allowing owners to easily edit and add items, ensuring continuous and practical support.

Cho Gyu-yul, Director General of the Citizen Health Bureau of Busan Metropolitan City, stated, “It is deeply meaningful to promote the flavors of Busan globally in collaboration with Ambassador Dasha Taran,” and added, “By promoting global content and AI-powered digital platforms, we will actively support the creation of a dining environment that is convenient for both foreigners and business owners, ultimately helping Busan grow into a world-renowned culinary destination.”