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“Seoul-Based Financial Firms Show Keen Interest”… Busan Metropolitan City Hosts Investment Promotion Briefing in Seoul

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Busan Metropolitan City (Mayor Park Heong-joon), in cooperation with the Busan Finance Center (BFC), announced that it would hold an investment promotion briefing for financial firms today (July 8) at 4:30 p.m. at the Josun Palace Hotel in Gangnam, Seoul. Over 80 representatives from asset management companies, venture capital firms, and fintech companies based in the Seoul metropolitan area are invited.

This event is part of Busan’s proactive effort to attract investment from Seoul-based financial firms following its designation as a Financial Opportunity Development Zone in June last year.

The event agenda includes an introduction to Busan’s business environment and investment incentives, an overview of the creation and operation plans for the Busan Future Industry Transition Fund, and the operation of the Regional Era Busan Venture Fund. It will also include a session to hear directly from participating companies.

Given the event's goal of attracting investment from Seoul-based financial firms, Busan plans to actively promote its strengths, such as its designation as a Financial Opportunity Development Zone and the creation of the Busan Future Industry Transition Fund, highlighting its favorable investment environment and incentives to encourage investment in the city.

The third-phase project of the Busan International Finance Center (BIFC), designated as part of the Financial Opportunity Development Zone, is scheduled for completion in December this year (2025). Upon completion, the 45-story facility is expected to become a forward base for a financial industry-academic cooperation cluster by attracting additional firms beyond those already operating in the area.

In addition, Busan aims to create strategic investment partnerships by facilitating encounters between Busan’s financial hub and Seoul-based financial firms through local specialized funds such as the Busan Future Industry Transition Fund and the Busan Future Growth Venture Fund—going beyond simple regional expansion.

Furthermore, the city will explore investment attraction opportunities through communication and collaboration with relevant financial institutions such as the Financial Supervisory Service, Korea Financial Investment Association, and Korea Fintech Support Center. In the second half of this year (2025), the city plans to host overseas investment briefings in Asian financial hubs including Hong Kong and Singapore, showcasing Busan’s business-friendly environment and engaging in multifaceted investment attraction activities.

Nam Dong-woo, Director General of Financial Startup Policy at Busan Metropolitan City, stated, “In our effort to become a ‘Global Financial Hub City,’ we are steadily laying the groundwork with initiatives such as the designation as a Financial Opportunity Development Zone and the creation of the Busan Future Industry Transition Fund. Through this briefing, we aim to attract expanded investment from Seoul-based financial firms, invigorate Busan’s financial hub, and pave the way for its rise as a global financial city.”