Busan is good

Busan Successfully Hosts Exclusive Tourism Roadshow in Tokyo to Attract Visitors from the Greater Tokyo Area

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Busan Metropolitan City (Mayor Park Heong-joon), in collaboration with the Busan Tourism Organization, announced the successful hosting of the “Exclusive Busan Tourism Roadshow” in Tokyo from July 4 to July 6, aiming to attract Japanese tourists from the greater Tokyo area.

This event was organized to strengthen ties with the Japanese tourism industry and to offer general consumers in the Tokyo metropolitan area a direct experience of Busan’s tourism appeal. In support of tourism exchange with Japan, key participants from Busan included Councilor Seo Ji-yeon, President of the Busan Tourism Organization Lee Jeong-sil, and several tourism industry representatives.

On July 4, the “Busan Travel Connect in Tokyo” event was held, followed by the opening ceremony of the “Busan Tourism Tokyo Promotion Office” on July 5. From July 5 to 6, the “Busan Tourism Promotional Roadshow” took place at KITTE Marunouchi, a shopping mall near Tokyo Station, drawing a warm reception from visitors.

At the “Busan Travel Connect in Tokyo” held on July 4 to promote tourism exchange between Busan and the Japanese travel industry, activities included a tourism briefing session, business meetings, and a Korea-Japan tourism exchange forum.

The event drew around 100 attendees, including directors from the Japan Association of Travel Agents (JATA), the Korea Tourism Organization Tokyo Office, and representatives from major travel and airline companies headquartered in Tokyo.

Thirteen Busan-based tourism companies also participated, engaging in business meetings with JATA-affiliated travel agencies to explore new opportunities in the Japanese market.

Busan Metropolitan City plans to use this event as a springboard for aggressive marketing targeting Tokyo, the largest source of Japanese visitors to Korea.

Notably, Japanese House of Representatives member Shigeru Ishiba sent a congratulatory message to Mayor Park Heong-joon celebrating the successful opening of the Busan Tourism Tokyo Promotion Office and the Exclusive Busan Tourism Roadshow. In addition, Japanese Minister for Internal Affairs and Communications Seiichiro Murakami attended the event in person.

On July 5, the opening ceremony for the “Busan Tourism Tokyo Promotion Office” was held. The office officially began operations on the same day, undertaking promotional efforts for Busan tourism in Japan and working to attract more Japanese visitors to Korea.

The office will promote strategic marketing campaigns for the Japanese market through localized online and offline marketing, research on market trends, and the development of local networks, all aiming to revitalize Japanese demand for Korean tourism.

From July 5 to 6, the “Busan Tourism Promotional Roadshow” was held at KITTE Marunouchi, one of Tokyo’s major shopping malls. The event featured a dedicated Busan-branded pop-up store and offered various experiences allowing Japanese consumers to discover the charm of Busan.

Busan’s many attractions—festivals, nightscapes, cuisine, and filming locations—were presented under the concept of “Twinkle Twinkle,” brought to life through the vibrant pop-up space.

The promotional booth featured diverse themes, including joint marketing for the “Visit Busan Pass × WOW Pass,” the “Dramatic Busan” exhibit promoting Busan’s K-drama filming locations, and promotions for Busan’s culinary delights.

Kim Hyun-jae, Director General of the Tourism and MICE Bureau of Busan Metropolitan City, stated, “This event strengthened our networking with the Japanese tourism industry and conveyed the allure of Busan to Japanese consumers, contributing to increased demand for travel to Korea. Moving forward, we will step up efforts to attract more Japanese tourists and further promote tourism cooperation between the two countries.”