Busan is good

Dadaepo Beach Area with Breathtaking Natural Scenery Reborn as a High-End Design Street

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Busan Metropolitan City (Mayor Park Heong-joon) announced that the Dadaepo Beach area in Saha-gu has been selected as the final site for the “Elegant Streets of Busan (Street Furniture Design Project).”

The selected section stretches from Dadaepo Beach Station on the Busan Metro to Molundae 1-gil and the eastern beach section, covering approximately 1.2 kilometers.

The “Elegant Streets of Busan (Street Furniture Design Project)” aims to create design-specialized streets in areas with high foot traffic, excellent accessibility, and strong local identity, enabling the formation of symbolic urban streetscapes.

In collaboration with the designer who won the 2024 Busan Excellent Public Design International Competition, the project seeks to enhance the city's elegance and create walkable and livable street environments, contributing to regional revitalization.

From May 30 to June 18, applications were accepted for candidate sites, with five locations submitted from four district offices. Following deliberation by the selection committee on June 27, the Dadaepo Beach area was chosen as the final site.

In particular, this area received high marks for its:

• ●Exceptional natural scenery

• ●Eastern beach trail restored after 10 years

• ●Potential for integration with tourism and marine leisure development

Busan Metropolitan City plans to transform the Dadaepo Beach area into a design landmark that can be enjoyed by both citizens and tourists. Starting in July, the city will launch the basic and detailed design services, with construction scheduled for bidding by the end of the year and completion targeted for May 2026.

Additionally, by linking the project with existing tourism assets such as the Ami Mountain Sunset Viewpoint Project and the Dadaepo Sunset Fountain of Dreams, the city aims to extend tourist stays and invigorate local commercial areas, thereby stimulating the regional economy.

Furthermore, aging public facilities in the Dadaepo area will be refurbished, and a unified design will be applied to enhance the overall cityscape.

Ko Mi-jin, Director General of the Future Design Bureau, stated, “Just as one street can change a city, this project is more than a simple upgrade of facilities. It is a strategic public design innovation that reshapes the city’s image and transforms citizens’ daily lives.”

She added, “We will enhance the project’s completeness through expert consultation and citizen participation to implement a tailored design strategy for the Dadaepo area. We also plan to develop this as a scalable design model that can expand across the entire city even after the project’s completion. We ask for active interest and cooperation from our citizens.”