Busan is good

Busan Brand Shop to Operate Eco-Friendly Pop-Up Store in Collaboration with ESG-Certified Tourism Company Usisan

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Design Promotion Agency (President Kang Pil-hyun, hereafter “the Agency”) announced that from today (July 2) through August 31, they will operate an eco-friendly pop-up store titled “RE : BLUE — Save the Whale, Save the Ocean” on the first floor of the Busan Brand Shop (Big Shop), combining marine environmental protection with the values of the city brand.

In March, the City and the Agency selected Usisan Co., Ltd., an ESG-certified tourism company, through an open call for pop-up store operators.

Usisan Co., Ltd. is a leading social enterprise in Korea dedicated to resource circulation. It creates products using upcycled materials such as marine waste, discarded safety helmets, old clothes, and used face masks, and it also runs environmental education and experiential programs.

This pop-up store, under the concept of “RE : BLUE,” aims to promote the value of Busan’s city brand and the potential of upcycling waste materials to both citizens and tourists, while fostering eco-friendly consumer culture.

At the pop-up, visitors can view and purchase various ESG-themed eco-friendly fan merchandise, including bags, keyrings, umbrellas, socks, and mats, all made from recycled materials such as marine plastics, PET bottles, clothing, and safety helmets.

In particular, the store features an installation that visualizes the pre-treatment process of product manufacturing, allowing visitors to see how marine waste is transformed into valuable goods.

Additionally, a range of hands-on programs will be available, including:

• ●A DIY keyring activity using recycled materials such as bottle caps (to create Busan city brand symbol parts) and discarded fishing nets (“Make Your Own Ocean Keyring”), and

• ●A photo zone featuring “Boogi,” the City’s communication character, alongside Usisan’s endangered marine life character “Byeolgom.”

Participants will receive a 10 percent discount coupon for fan merchandise sold in the pop-up section on the first floor of the brand shop.

Ko Mi-jin, Director General of the Future Design Bureau, stated, “By connecting local businesses with the diverse resources of Busan, we aim to enhance the eco-friendly image of Busan’s city brand and offer citizens and tourists the opportunity to directly experience the value of upcycling,” adding, “We will continue to create Busan city brand content that resonates with the public.”