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Orientation Held for the 2nd Cohort of ‘Team Busan’ for CES 2026

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold an orientation at 2:00 p.m. today (June 30) at the Busan City Hotel for the second cohort of "Team Busan," who will participate in the integrated Busan Pavilion at CES 2026.
The orientation is designed to deepen participants’ understanding of the exhibition and strengthen their capabilities for entering the global market.

The second cohort of "Team Busan" consists of 27 promising local innovative companies, supported by a more robust system jointly formed by the city, public agencies, and regional universities.

These 27 companies were selected through an open recruitment and evaluation process that began in late May.

For CES 2026, the integrated Busan Pavilion will include not only existing institutions—Busan Economic Promotion Agency, Busan IT Industry Promotion Agency, and Busan Technopark—but also newly launched institutions such as the Busan Startup Investment Agency, Busan RISE Innovation Center, and Busan Institute for Industrial-Academic Convergence. These additions mark the full-scale implementation of a support system encompassing technology, entrepreneurship, and academic-industry collaboration.

The event consists of two parts:
Part 1 will offer an overview of CES and the integrated Busan Pavilion, led by the Busan Economic Promotion Agency, which manages the pavilion’s operation. This session will introduce the overall direction, support details for participating companies, and the upcoming schedule.
Part 2 will feature training to enhance participants’ global market readiness, focusing on topics such as "Strategies for Startups Entering the U.S. Market" and "Success Cases of Tech Companies Entering the U.S."

Starting with this orientation, a variety of structured preparatory programs will be run over the next six months leading up to the exhibition in January 2026.

First, the Busan IT Industry Promotion Agency will operate a support program to help companies win CES Innovation Awards. This includes professional consulting for preparing award applications and partial financial support to enhance the likelihood of winning.

Additionally, Busan Technopark and the Busan Institute for Industrial-Academic Convergence will offer six rounds of tailored business capability enhancement training, covering practical topics such as global market entry strategies, marketing, and one-on-one mentoring sessions.

Furthermore, the Busan Startup Investment Agency will support one-on-one investor meetings aimed at attracting global investment, facilitating consultations and matching with venture capital firms that manage overseas funds.

Other on-site programs at the exhibition will include IR pitching sessions, expert-led guided tours, and docent programs to maximize global promotion and networking opportunities for participating companies.

Meanwhile, the city has been advancing this initiative beyond simple exhibition participation to achieve tangible outcomes such as export contracts, investment attraction, and global brand recognition.
Busan first joined CES 2022 with three companies, expanded to 12 in CES 2024, and in CES 2025, launched its first integrated Busan Pavilion with collaboration from four regional public institutions, supporting 23 companies. The 2025 edition achieved record-breaking results, including on-site contracts worth USD 1.12 million (KRW 1.6 billion) and CES Innovation Awards in seven categories won by six companies—solidifying CES as a key platform for global market entry.
For CES 2026, Busan plans to refine its global advancement model based on government-academia-industry cooperation by further engaging local universities alongside public institutions.

Park Dong-seok, Director General of the Advanced Industry Bureau, stated, “The second cohort of Team Busan is finally underway. Starting with today’s orientation, we will offer upgraded programs during the six-month preparation period to help participating companies achieve meaningful outcomes.”
He added, “We will provide unwavering support to ensure that local innovative companies can use CES 2026 as a springboard to grow into global brands.”