Busan is good

Busan and Busanjin-gu Launch Korea’s First ‘Youth-Friendly City Governance’ Today (25th)

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The Busan Metropolitan City (Mayor Park Heong-joon) and Busanjin-gu (Mayor Kim Young-wook) announced that they will officially launch the nation’s first Youth-Friendly City Governance through a ceremony held today (June 25) at 4 PM at the Busanjin-gu Office.

○ The Youth-Friendly City initiative is a policy framework that promotes youth participation and aims to create cities where young people can thrive.
 It is a national designation program managed by the Prime Minister's Office, selecting up to three local governments annually among cities, counties, and metropolitan autonomous bodies.
 Busanjin-gu was selected as the first-ever recipient of this designation.

○ The launch ceremony marks the official start of the governance initiative, serving as a foundation for five years of youth policy direction and public-private cooperation.

○ Attendees include Mayor Park Heong-joon, Busanjin-gu Mayor Kim Young-wook, representatives from the Ministry of Employment and Labor, the Office for Government Policy Coordination, the Busan Chamber of Commerce and Industry, regional universities, KT&G Sangsangmadang (youth space), and various youth organizations.

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Ceremony Highlights

• ●The event begins with the unveiling of the “Youth-Friendly City” plaque

• ●Followed by:
   – A governance declaration,
   – A vision presentation, and
   – Commemorative performances and photos

○ This governance initiative symbolizes a new model where young people are not just beneficiaries but key participants in the policy-making process.

○ Especially notable is that youth representatives will present their vision and project plans,
 – Showcasing initiatives tailored to the needs of Busan and Busanjin-gu,
 – Developed through youth-led planning, discussion, and feedback collection.

○ The city will actively support youth through employment, culture, and activity programs, investing ₩10 billion (KRW) over the next five years (including national, city, and district-level funding).

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Joint Program: “Seomyeon & Jeonpo Become Youth Spaces”

• ●This pilot project will turn the Seomyeon–Jeonpo commercial district into a branded cultural startup zone through cooperation between Busan and Busanjin-gu.

• ●Main initiatives include:

Project Type	Title & Overview	Expected Outcome
Startup Trial Store	Short-term store space in unused commercial areas for youth entrepreneurs	Risk-free pilot launch opportunity
Commercial Branding	Unified branding with logos, signs, SNS content, and youth governance teams	Enhance district identity & attract youth
Shared Infrastructure	“Shared Warehouse” space for youth startup logistics and collaboration	Support early-stage startups with shared resources
Art Ecosystem	Gallery spaces for youth artists in vacant locations	Promote youth art and creative expression
Street Festival	Youth-centered night markets with games, VR zones, and themed photo areas	Increase foot traffic and youth engagement
Policy Pop-up Store	Experiential store blending youth policies with startup content	Improve youth awareness and participation in policies

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Remarks from Mayor Park Heong-joon

“Busan and Busanjin-gu are launching Korea’s first Youth-Friendly City Governance model.
We will continue to support our youth as they take on new challenges and grow as leaders in our city.”