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"It’s Time for Consideration (ON Time)!" – Busan City Launches Joint Campaign to Promote Consideration for Pregnant Women

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that, on June 23, it will launch a joint campaign with the Busan Transportation Corporation and the Korea Population and Health Welfare Association Busan Branch at Kyungsung University-Pukyong National University Station, aiming to promote a culture of consideration for pregnant women.

The campaign will be held to celebrate the 1st anniversary of the "Pink Light" mobile app, which encourages citizens to leave seats vacant for pregnant women. It is part of the city’s ongoing efforts to spread a culture of consideration across public transportation.

The campaign will consist of several activities inside the subway station:

• ●Policy Promotion Zone: Distribute promotional materials and conduct surveys regarding the "Pink Light" app.

• ●Photo Zone: Participants can take commemorative photos to celebrate the 1st anniversary of the app's launch.

• ●Event Zone: A random capsule event where participants can win prizes such as plush toys, Pink Light towels, and KTX fan merchandise.

• ●Experience Zone: Participants can experience the Pink Light mobile app in action while sitting in designated pregnancy seats on the new subway trains. They will also have the opportunity to wear pregnancy experience suits to better understand the physical challenges faced by pregnant women.

In addition to these activities, subway trains will be used to promote the vacant seat policy and encourage passengers to leave seats available for pregnant women.

The city also launched an online event from June 23 to July 13, inviting people to participate in the "Consideration Challenge" by using the Pink Light app. Participants who engage in the challenge will have the chance to win prizes.

How to Participate in the Online Event

• 1.Download the Pink Light mobile app

• 2.Pregnant women should take a photo of themselves sitting in a designated seat with the Pink Light activated, while other citizens can post a photo of themselves leaving the seat vacant.

• 3.Post your photos on social media with a message of encouragement for the Pink Light and the app.

Rewards

• ●Grand Prize: Baby Face vouchers (10 winners for pregnant women)

• ●Participation Prizes: Ice cream mobile coupons (80 winners for all citizens)

The event is open to all citizens of Busan. Detailed instructions and terms are available on the city’s childcare website.

Park Seol-yeon, Director of the Busan Women and Family Bureau, said:

“We hope to spread a culture of consideration for pregnant women and create a more compassionate society through this campaign. We are committed to making Busan a city where pregnant women are comfortable and happy, and where families find it easier to raise children.”