Busan is good

Busan City Selects 25 Companies for “2025 Busan Urban Brand Partners” Program

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Enhancing the value of the city brand through collaboration with local companies on goods and content!

The Busan Metropolitan City (Mayor Park Heong-joon) and the Design Council Busan (President Kang Pil-hyun) announced the final selection of 25 companies for the “2025 Busan Urban Brand Partners” program, which aims to promote and expand the value of Busan’s urban brand.

○ The “Busan Urban Brand Partners” program is a public-private collaboration initiative that transforms the identity and brand value of the city into products and content. Through design-based goods, media content, and specialized branded products, the partners serve to communicate Busan’s appeal to both citizens and tourists.

This year’s selected companies were chosen from a pool of 55 applicants during a public recruitment process held in February. The final 25 companies represent diverse fields, including food, design, tourism, traditional culture, and content.

○ The selected companies include 23 product partners and 2 content partners.

List of Selected Companies

• ●Product Partners (23):
  ▲ Taeseongdang Co., Ltd. ▲ Monstar Co., Ltd. ▲ Café 385 ▲ Contents Core Co., Ltd. ▲ Kudo Co., Ltd. ▲ Dandi Studio ▲ O and You ▲ Busan Intangible Cultural Heritage Association ▲ Good World Co., Ltd. ▲ Salt Combine Co., Ltd. ▲ CoSmile Corporation ▲ YBNations Company Co., Ltd. ▲ Aloha Green Co., Ltd. ▲ Pretty Tteok Today Co., Ltd. ▲ Twins Doll ▲ Nolisogui Sesang ▲ Medium Co., Ltd. ▲ SLICK ▲ International Corporation ▲ Ulsan Whale Co., Ltd. ▲ Parachute Co., Ltd. ▲ Clear Tomorrow F&B Co., Ltd. ▲ RM Winery Korea

• ●Content Partners (2):
  ▲ Let’s Yacht (Busan Yacht Tour) ▲ Daily Joy Cooperative

Following last year’s selection of 28 partner companies in 2024, the 25 new companies for 2025 will collaborate with the city to develop goods and content that showcase Busan’s culture and identity, each leveraging their unique business strengths.

The selected companies will receive:

• ●Usage rights for Busan’s urban brand symbols (slogans, emblems, etc.)

• ●Support to enter the Busan Brand Shop

• ●Joint promotion and marketing programs

In particular, the Busan Brand Shop promotional pavilion at the “2025 Busan Design Festival” on June 26 will introduce the partner companies’ products to both citizens and visitors.

Kim Yu-jin, Director of the Future Design Headquarters of Busan City, stated:

“Through the Urban Brand Partners project, we aim to build a win-win cooperation model with outstanding local companies and offer diverse content that enables citizens to experience the value of Busan.”

“We will continue to collaborate with regional companies in various fields to enhance the city’s brand image and expand Busan’s unique and differentiated brand value.”