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Busan Water Authority to Operate Pop-Up PR Booth “Camknic with Soonsoo365”

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A refreshing urban retreat with the taste of clean water! Pop-up PR booth “Camknic with Soonsoo365” showcases Busan tap water.

The Busan Water Authority announced it will operate a special experiential pop-up PR booth titled “Camknic with Soonsoo365” from June 14 to 15, from 12:00 p.m. to 7:00 p.m. at the outdoor plaza of the Busan Cinema Center.

“Camknic with Soonsoo365” is an experiential pop-up promotional booth designed to raise awareness about the safety and value of Busan’s tap water, “Soonsoo365.”

○ “Soonsoo365” is the brand name for Busan’s tap water, which undergoes strict testing across 296 quality indicators and is treated with advanced purification methods around the clock, ensuring safety and cleanliness 365 days a year.

○ True to the meaning of “Soonsoo365,” the pop-up PR booth will offer various interactive spaces and events to let citizens experience the cleanliness and safety of the water firsthand.

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The pop-up booth is themed around a “Camknic”—a blend of camping and picnicking in the city—and consists of three zones where participants can explore and enjoy “Soonsoo365”:

○ [Tasting Zone] This area, decorated with large tents and camping gear, offers a photo zone and tips for using tap water in daily life. Clean “Soonsoo365” water is served from an icebox, enhancing the cool and refreshing image. Visitors can taste the water, participate in blind taste tests, answer quizzes, and play mini games, earning stickers in a mission booklet as they complete activities.

○ [Soonsoo365 Per Market] Visitors can exchange the stickers collected from the Tasting Zone for fun merchandise featuring the Headquarters’ official mascot “Han Bangul,” enjoying both entertainment and souvenirs.

○ [Camknic Zone] This special hands-on experience takes place four times a day (eight sessions total), where participants can use “Soonsoo365” to cook meal kits and experience the safety and taste of tap water. The first session requires online reservation, while sessions 2 to 4 are available through both online and on-site registration.

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The event is open to everyone regardless of age and is expected to foster public trust and familiarity with tap water in everyday life.

○ Detailed event information is available on the Headquarters’ official Instagram account (@soonsoo_365).

Kim Byeong-gi, Director of the Busan Water Authority, stated,
“We’ve prepared a variety of programs to help people experience Busan’s clean and safe tap water in a friendly and engaging way,” and added,
“We hope families and friends enjoy a Camknic in the heart of the city while discovering the true value of ‘Soonsoo365.’”

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[Attachment: Event poster and card news]