Busan is good

Dongbaek Sanghoe to Offer 30% Discount on All Items Throughout June

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Busan Metropolitan City (Mayor Park Heong-joon)  announced that a month-long discount event offering 30% off all items will be held starting today, June 4, at Dongbaek Sanghoe, a shop featuring excellent local products, located on the second basement level of Shinsegae Department Store Centum City.

“Dongbaek Sanghoe” is a collaborative space established by the City of Busan and Shinsegae to promote and expand sales channels for products from local small and medium-sized businesses. It has been successfully operating since March 2023.

This discount event is being held to promote the fourth round of products selected for entry in 2025. These products were chosen through a product review session in March and verification by Shinsegae Department Store, with offerings from over 30 companies.

Shoppers will find a wide range of premium local products at reasonable prices, including:

• ●Food items: traditional liquors, craft beers, premium coffee, liquid teas, soy sauce, sesame oil, other seasonings, natural honey, and brown rice tofu snacks

• ●Fan merchandise: items featuring the city’s communication character "Boogi"

• ●Souvenirs: magnets and keyrings showcasing Busan’s scenery

• ●Household goods: designer aprons, vacuum-sealed containers, and more

In addition, the City of Busan is making various efforts to establish Dongbaek Sanghoe as the city’s signature shopping destination by enhancing product competitiveness and diversifying marketing strategies.

These efforts include improving packaging design to increase product appeal, curating Dongbaek Sanghoe Edition Sets with complementary items, and hosting seasonal special sales events to attract customers.

Dongbaek Sanghoe is also expanding promotional efforts both domestically and internationally by participating in local festivals such as Port Village Busan and Busan Brand Festa, and by joining the Visit Busan Pass program targeting foreign tourists.

Kim Bong-cheol, Director General of the Digital Economy Bureau, stated,

“Dongbaek Sanghoe provides local businesses with opportunities to promote their brands and expand their markets, while giving citizens a space to experience outstanding products from Busan,” and added,
“We will continue to support competitive local companies so they can use Dongbaek Sanghoe as a platform to expand into both domestic and global markets.”

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Attachment: Photo of Dongbaek Sanghoe