Busan is good

Busan City Supports Second-Year Growth of Promising Small Business Sector: "Unique Dessert" Industry – Marketing Assistance for 10 Companies

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has selected 10 small businesses in the “unique dessert” industry—a designated promising small business sector for 2025—and will provide both online and offline marketing support.

This initiative is part of the “Promising Business Joint & Specialized Marketing Support Project” which has been ongoing since 2017. The project aims to foster regionally specialized brands by selecting local promising business sectors with strong potential and distinct local characteristics and supporting their marketing efforts.

Following last year, Busan has again designated “unique desserts” as a promising business sector in 2025. In April, the public call attracted 49 applicants, resulting in a competitive ratio of 4.9 to 1.

The final ten companies were selected through a two-step evaluation process: a document screening (May 9–12) followed by a comprehensive evaluation (May 20). The evaluation criteria included: ▲ uniqueness and growth potential of the dessert product ▲ necessity of support ▲ applicant’s motivation and plans.

The selected small businesses are:
▲ Namutnip Village
▲ Market Crushap
▲ Mumyeongilgi
▲ Bakery Biche
▲ Brickers Bakery
▲ Pretty Tteok Oneul
▲ April in Bloom, May in Wheat Inc.
▲ Table Bom
▲ Cuorino
▲ Hippida

This year marks the second year of fostering the unique dessert sector, and the categories were further subdivided into ▲ Local Desserts ▲ Global Desserts ▲ Neighborhood Signature Desserts.

Notably, the selected desserts include a variety of products that are innovative, glocal (global + local), and delicious, such as:
▲ pudding inspired by Busan’s blue sea
▲ traditional table settings infused with local ingredients and stories
▲ manju (bean paste buns) once supplied to the Blue House
▲ tteok (rice cake) reflecting iconic imagery of Busan.

These businesses are primarily located in Busan’s well-known café and dessert hubs, such as Jeonpo-dong Café Street (2 businesses), Gwangalli Gwangridan-gil (1), Mangmi-dong Mangridan-gil (1), Nampo-dong (1), and Yeongdo Bongnae Naru Café Street (1).

The city will provide the selected companies with tailored marketing support including:
▲ brand development and design improvement (worth KRW 7 million per company)
▲ online marketing utilizing social media platforms
▲ organizing flea markets
▲ sector-specific expert consulting.

This support is expected to generate synergy by encouraging mutual growth among nearby unique dessert businesses and their surrounding commercial areas.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated,
“We will provide systematic marketing support to the ten selected small businesses in the unique dessert industry to enhance the competitiveness of local entrepreneurs and foster collective growth within the sector.”
He added, “We especially hope that among the selected businesses, a representative dessert brand of Busan will emerge—breathing new life into the unique dessert industry and boosting overall sales for local small businesses.”