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Busan City and Korea Credit Guarantee Fund Sign MOU on Utilizing AI and Big Data-Based Business Analytics System

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Mayor Park Heong-joon of Busan announced that the city signed an MOU on the Use of AI and Big Data-Based Business Analytics System with Korea Credit Guarantee Fund on the morning of May 15 at 10:30 AM in the International Protocol Room at City Hall.

The agreement was designed to share policy tools and establish a cooperative framework to support the discovery and growth of promising local enterprises.

The ceremony was attended by Mayor Park, KODIT Chairman Choi Won-mok, Busan Economic Promotion Agency President Song Bok-chul, and Busan Technopark President Kim Hyung-gyun.

BASA (Business Analytics System on AI) is a business analytics platform developed by KODIT that integrates its extensive corporate database and proprietary credit evaluation expertise with artificial intelligence and big data technologies.

□ Key features include:
▲ Search among 140,000 corporate profiles using customized filters
▲ AI-based business rating results
▲ Multi-dimensional statistics using the latest corporate data
▲ AI-driven in-depth business diagnostics and commercial area analysis for small businesses

Upon signing the agreement, Busan will:
▲ Use the system to develop SME support strategies and select policy beneficiaries objectively
▲ Conduct performance evaluation and policy impact analysis
▲ Facilitate data exchange with local SMEs and micro-enterprises for system advancement

The Busan Economic Promotion Agency and Busan Technopark will also apply the system actively in their respective operations.

SMEs and micro-enterprises can use the system to:
○ Obtain AI-based tailored diagnoses and improvement recommendations
○ Receive analysis reports enabling objective business decisions based on data

The city expects that combining KODIT’s proven expertise in policy finance with local economic policy will create strong synergy in driving innovation and industrial transition for local SMEs.

Busan is currently focused on revitalizing the local economy by:
○ Supporting projects for promising companies
○ Operating the Busan Future Industry Transition Fund
○ Establishing venture support funds for startups and new enterprises

KODIT is also providing integrated financing (loans and investments), startup support, green transition guarantees, and consulting to boost SME innovation and growth.

Mayor Park Heong-joon stated,
“I am confident that today marks a new turning point in supporting SMEs and micro-businesses for local economic revitalization. We will continue to expand data-based administration in partnership with public and data-specialized organizations.”

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Attachment: MOU Overview

□ MOU Summary

• ●Title: MOU on Utilizing AI and Big Data-Based Business Analytics System

• ●Date/Time: May 15, 2025 (Thu), 10:30 AM

• ●Participants: Busan City, KODIT, BEPA, Busan Technopark

• ●System: BASA (Business Analytics System on AI)

《Overview and Key Features of BASA》

• ●Launch: December 2022 (Development period: 4 years)

• ●Korea’s largest business database: 140,000 companies with 60,000 detailed reports
  ‧ Public institutions: assess strengths/weaknesses and credit ratings for screening/support
  ‧ SMEs: free 30-minute diagnostic access to enhance competitiveness

• ●Real-time processing: one-click online request for business analysis within 30 minutes, including financial, sales, and credit risk evaluation

□ Event Schedule

Time	Program	Remarks
10:30–10:35	Opening, Participant Introduction	Industrial Policy Director
10:35–10:40	Remarks
10:40–10:45	MOU Signing and Group Photo	All Attendees