Busan is good

Busan Brand Shop Collaborates with “USOURS” to Host ‘We Wear Busan City Brand’ Pop-up Store

내용

“Wear, feel, and enjoy Busan’s city brand!”

Busan Mayor Park Heong-joon and President Kang Pil-hyun of the Busan Design Promotion Agency (hereinafter “the Agency”) announced that the pop-up store ‘We Wear Busan City Brand’ will be operated on the 1st floor of the Busan Brand Shop (Big Shop) from May 2 to June 30.

In March, the City and the Agency held an open call for pop-up store operators and selected local fashion brand USOURS.

The collaboration between Busan Brand Shop and USOURS aims to promote Busan’s identity through T-shirts, showcasing exhibitions that allow people to experience the meaning of the city brand in everyday life by working with 8 Busan-based local artists.

---

<About Busan Brand Shop>

• ●Name: Big Shop – Busan is good Big Shop

• ●Location: 87-1, Gwangbok-ro 24-1, Gwangbok-dong, Jung-gu, Busan (former Gwangbok-dong Post Office Building)

• ●Opening Date: November 25, 2024

• ●Size: Total floor area of 173.98㎡ (1st Floor: 97.88㎡, 2nd Floor: 76.10㎡)

• ●Facilities: 1F – Urban brand experience and exhibition space
        2F – Product and goods display and sales space

---

The event is designed with a “Gallery of Busan” concept, allowing visitors to visually appreciate original artworks by local artists and related goods such as T-shirts and fabric posters, experiencing the charm of Busan through multiple senses.

Each T-shirt will feature artwork by a Busan-based local artist, harmoniously blending the city’s symbolism with artistic value.

The city will also select one “Artist of the Week” from the 8 participating artists, inviting them to the brand shop for a spotlight event that allows direct interaction with visitors and offers a richer experience beyond a simple exhibition.

---

<List of the 8 Participating Artists>

• ●Lee Soo-kyung (PLAA)

• ●Noh Hyun-ji (Nokong)

• ●Lee Seol / Lee Yoo-jin

• ●Kim Jung-ah

• ●Janny / Choi Jae-eun

• ●Ahn Hee-jung

• ●Lee Bora (Designer)

• ●Chu Yong-ha

---

Visitors can also enjoy participatory programs, including:
▲ “Create Your Own Busan T-shirt” using heat-transfer stickers featuring the city brand
▲ Photo zone experiences and SNS events

Yu-jin Kim, Director General of the Future Design Bureau of Busan, stated,
“We hope this pop-up store becomes a special space where citizens and domestic and international tourists can have a new and unique experience of Busan through the works of local artists.
We will continue to host diverse pop-up stores by local brands at the Brand Shop to widely promote the charm and value of Busan.”

---

[Attachment 1: USOURS Pop-up Store Promotion Banner]

[Attachment 2: Overview of the USOURS Pop-up Store at Busan Brand Shop]

• ●Period: May 2 – June 30

• ●Venue: 1st Floor, Busan Brand Shop

• ●Participating Brand: T-shirt brand USOURS

• ●Contents:
     – Exhibition and sales of goods (T-shirts, fabric posters, etc.) based on collaborations with 8 Busan-based artists
     – Gallery-style layout featuring artworks and related products
     – On-site activities:
       ▷ “Create Your Own Busan T-shirt” using heat-transfer stickers
       ▷ “Artist of the Week” spotlight program
       ▷ T-shirt fitting and photo zone with SNS hashtag events

• ●Brand Info:
     – Representative: Choo Min-jin
     – Established: June 2024
     – Address: 170 Gobun-ro, Yeonje-gu, Busan
     – Industry: Apparel / T-shirts

• ●On-site Staff: 1 staff member assigned for safety management and activity guidance