Busan is good

Busan Launches the 2025 “Brand and Knowledge Service Quality Improvement Program for Small Businesses”

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Busan Metropolitan City Mayor Park Heong-joon and Song Bok-chul, President of Busan Economic Promotion Agency, announced that the city will implement the 2025 Brand and Knowledge Service Quality Improvement Program for Small Businesses to help improve branding quality and competitiveness among local enterprises.

The Brand and Knowledge Service Quality Improvement Program connects small business owners with design experts via the “Hambakkabokka” platform (www.bsbs.or.kr), allowing business owners to select experts based on submitted design requests and expert portfolios.

The “Hambakkabokka” platform serves as a matchmaking system, enabling easy and efficient communication between small business owners and design service providers.

A unique feature of this program is that design experts are also small business owners, offering a mutual benefit structure where both parties gain: businesses receive branding services and experts gain project opportunities.

Supported Services (per company):

• ●Visual Branding: Logo, character, brand manual, name cards, uniforms, signs, banners, etc. (up to KRW 1.5 million, excluding production costs)

• ●Packaging: Product boxes, wrapping, labels, stickers (samples only)

• ●Website and Brochure Design: Company and product brochures (20–30 pages, up to KRW 1.5 million)

• ●Video and Photography: Promo video (up to 3 mins, KRW 2 million), Photos (up to 30 images, KRW 1 million)

• ●Knowledge Services: Trademark rights education and application support, in collaboration with the Busan Intellectual Property Center

This year, the city plans to support 250 businesses and match them with 50 design experts.

• ●Business applications: April 30 – May 30

• ●Design expert applications: April 30 – May 23
  (Apply via the Busan Small Business Support Center website: www.bsbsc.kr)

For more details, contact the program operator Busan Economic Promotion Agency (1833-3665) or visit the website.

Kim Bong-cheol, Director General of Busan’s Digital Economy Bureau, stated:

“We hope this program will enhance the brand value and competitiveness of small businesses through improved design.
The city will continue to develop and expand policies that support small businesses in meaningful ways.”

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Appendix 1 – Program Overview

Program Duration: Ongoing (Since 2019)
2025 Budget: KRW 370 million
Target Support: 250 businesses

Categories & Support Details

Category	Service Items	Max Support	Output	Notes
Visual Branding	Logo, character, manuals, cards, uniforms, signs, etc.	Up to 1.5M KRW	2 manuals, 5 items	Excludes production costs
Packaging	Box, label, sticker, wrapping	Sample only	–	Excludes production costs
Website/Brochure	Company/Product brochure (20–30p)	Up to 1.5M KRW	1 brochure	Excludes production costs
Video Production	Promo video (up to 3 mins)	Up to 2M KRW	1 video	–
Photography	Portrait, product, landscape photos (up to 30)	Up to 1M KRW	30 images	–
Knowledge Services	Trademark education/application	–	–	In collaboration with IP Center

Application Process:

• 1.Public announcement and recruitment

• 2.Small business applies and matches with expert

• 3.Contract and tripartite agreement with BEPA

• 4.Execution of work and result submission

• 5.Review and subsidy disbursement

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Appendix 2 – Recruitment Posters

• ●For Small Business Owners

• ●For Design Experts