Busan is good

Discover Tailored Travel Packages Departing from Busan – Starting Now!

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The Busan Metropolitan City and the Busan Tourism Organization announced the launch of 49 wide-area travel products tailored for international visitors, available starting this month. These include one-day coach tours (SIC), customized themed tours (SIT), and integrated Bu-Ul-Gyeong (Busan-Ulsan-Gyeongnam) regional travel packages.

These offerings are designed to respond to various travel styles and encourage longer stays in the region. For the first time, themed travel packages (SIT) have been introduced to reflect recent tourism trends that emphasize personal interests and immersive experiences.

To develop these travel packages, the City and Busan Tourism Organization conducted briefings and consultations with neighboring local governments in the Bu-Ul-Gyeong region and encouraged active participation from local travel agencies.

The 49 new travel products either start from Busan or feature Busan as a key destination:

• ●10 SIC (Seat In Coach) One-day Tours for convenient city-to-city travel using large buses or vans, ideal for FIT (Free Independent Traveler) tourists.

• ●14 SIT (Special Interest Travel) Packages focused on niche experiences such as:

• ○Scenic train rides along the newly opened Donghae Line (Busan to Gangneung or Donghae)

• ○Trekking tours including traditional Korean rice wine (makgeolli) tasting

• ○Cultural temple tours linking Busan and Gyeongju.

• ●25 Bu-Ul-Gyeong Regional Packages co-developed with 10 private travel agencies, offering multi-day itineraries connecting cities like Busan, Ulsan, Gimhae, and Jinju to promote longer visitor stays and regional economic revitalization.

To boost product promotion and sales, the City is partnering with travel industry players and global platforms to offer additional perks:

• ●Buyers of SIC and SIT products will receive discount coupons for Lotte Duty Free (Busan branch) and promo codes from global travel platforms such as KKday.

These travel packages are available for purchase via major online travel agencies (OTA) such as KLOOK, KKday, and Trip.com.

In 2024, the City attracted over 2,000 international tourists through similar products. This year, the goal is to draw 4,000 visitors:

• ●In 2024, four SIC providers sold six products that attracted 1,123 visitors from 38 countries.

• ●Bu-Ul-Gyeong products attracted 1,226 visitors from 17 countries, including the U.S., Taiwan, Malaysia, and Thailand.

Kim Hyun-jae, Director-General of Busan’s Tourism and MICE Bureau, stated,

 “Unlike last year, we incorporated feedback from surrounding local governments like Ulsan and Gyeongnam in the development phase. These tailored tourism products will offer diverse content to international tourists while boosting tourism for each region. We will continue to strengthen inter-regional cooperation to expand southern Korea’s wide-area tourism and solidify Busan’s position as a tourism hub.”