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The Busan Metropolitan City to Recruit Companies for the “Youth-Attractive Enterprises Discovery and Matching Support Program”

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that it is recruiting companies to participate in the 2025 Youth-Attractive Enterprises Discovery and Matching Support Program (청년이 끌리는 기업, “Cheongkkeul Enterprises”) until 2:00 p.m. on April 29.

The City will re-certify 58 of last year’s 100 selected enterprises and newly recruit 52 companies this year, expanding the total number of designated youth-attractive enterprises to 110 in 2025.

This flagship job-matching initiative is designed to bridge the gap between young jobseekers and quality employers by identifying and supporting companies with strong performance in areas such as wages, employment stability, and work-life balance—key criteria that appeal to youth. The program simultaneously provides companies with access to skilled talent and youth with quality job opportunities.

Among last year’s designated companies, 58 were re-certified after satisfying evaluation criteria such as starting salaries for new hires, average annual salaries, job creation records, and participation rates.

This year, the number of “Outstanding Youth Employment Enterprises” will also be increased from three to five. These top-tier employers will be awarded:

• ●KRW 40 million in workplace support funding

• ●Exemption from acquisition tax for newly acquired business-use properties

• ●Official designation as an “Outstanding Busan Enterprise”

• ●Reduced credit guarantee fees

The City also plans to host the first-ever Youth-Attractive Enterprise Job Fair in September to facilitate direct communication and hiring between job-seeking youth and local companies. Additionally, collaboration with University Job Plus Centers will expand on-campus promotion efforts from 5 to 10 events.

Eligibility Criteria:

• ●Businesses located in Busan (head office and main site)

• ●Registered before January 1, 2022, and operating for at least 3 years

• ●At least 10 employees as of December 31, 2024

Selection Process:
Applicants will go through a three-stage evaluation:

• 1.Quantitative Evaluation – salary levels, employment stability, and company size

• 2.On-Site Evaluation – conducted by youth review teams through interviews and company visits

• 3.Qualitative Evaluation – work-life balance, corporate culture, and employee welfare

Support for Selected Enterprises Includes:

• ●Targeted consulting with a dedicated “Cheongkkeul Manager”

• ●Promotional marketing support

• ●On-site explanation sessions at universities

• ●Participation in the youth job fair

• ●Youth internship programs

• ●Onboarding programs for new hires

Applications should be submitted via the Busan Job Information Portal (www.busanjob.net) by April 29 at 2:00 p.m.
For more details, contact the Busan Youth Do-Dream Center at 051-888-4678.

Kim Gui-ok, Director of the Youth & Industrial-Academic Support Bureau of The Busan Metropolitan City, stated,
“Through this program, we aim to actively identify and support enterprises that youth want to work for, helping young people settle in Busan and build their future. We encourage many companies to participate so that more youth can connect with good employers and that interest can translate into actual job creation.”