Busan Riding the Wave of K-Pop at 2026 BOF with NOL
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Busan Riding the Wave of K-Pop at 2026 BOF with NOL
□ The 2026 Busan One Asia Festival (BOF) with NOL unveils additional stars for its BIG Concert.
○ With AKMU, Haechan from NCT, and EVAN newly joining, the 10th-anniversary celebration becomes even more dynamic and sparks worldwide interest.
□ BIG Concert is slated for June 27–28, 2026, at Busan Asiad Main Stadium. Artists from K-pop, hip-hop, R&B, and other musical styles will ignite excitement and enthusiasm.
○ Extended standing sections and immersive stage production will maximize attendee engagement. The upgraded roster will offer a premium experience distinct from previous years.
□ On the first day, AKMU presents their much-loved, emotionally resonant songs.
□ Haechan from NCT is expected to further energize the atmosphere, supported by his dedicated following.
□ EVAN’s appearance on the second day is drawing significant attention as well.
□ A broader range of K-culture-based exhibitions and activities aims to deliver a higher level of satisfaction.
○ Entry time is moved earlier to 13:00. Pop-ups are set up near Busan Asiad Main Stadium and Haneul-gil. Exhibitions and activities connect not only to the performances but also to regional brands that reflect Busan’s unique lifestyle culture.
□ At the Busan Port International Exhibition & Convention Center, BIG Talk is scheduled for June 9 at 14:00, under the theme: 10-Million-Strong K-Pop Fandom Explores Busan’s K-Content Business.
○ It comprises a keynote speech by SM C&C and discussions with experts from NOL Universe (cultural tourism), The Founders (beauty), ESteem (fashion), and Delivered Korea (logistics), sharing diverse case studies.
□ Official ticket sales open on May 12 at 20:00 via NOL and NOL Ticket.
2026 BOF with NOL
ㅇPeriod
Park: Saturday, June 20, 2026
Main: Saturday, June 27 – Sunday, June 28, 2026
ㅇVenues: Busan Asiad Main Stadium, Hwamyeong Ecological Park (Soccer Fields AB)
ㅇHighlights: K-pop concert, Park Concert, K-culture exhibitions & activities, conference
ㅇHosted / Organized by: Busan Metropolitan City / Busan Tourism Organization · SM C&C
ㅇWebsite: https://www.bof.or.kr/bof/Main.do
BIG Concert (paid)
Saturday, June 27 – Sunday, June 28, 2026 (Busan Asiad Main Stadium)
‣ K-pop Concert
- An omnibus-format music festival featuring K-pop idols and various genres, including hip-hop, rock, and ballad
‣ Exhibitions & Activities
- Trendy exhibitions and hands-on activities showcasing K-pop, food, beauty, games, and webtoons
- Pop-up stores focused on Busan’s K-lifestyle labels
Park Concert (free)
Saturday, June 20, 2026 (Hwamyeong Ecological Park)
‣ Family-Friendly Picnic Concert
- An interactive event for both locals and visitors
- A lineup designed for all generations
BIG Talk (conference)
Tuesday, June 9, 2026 (Busan Port International Exhibition & Convention Center)
‣ 10-Million-Strong K-Pop Fandom Explores Busan’s K-Content Business
