Busan is good

Tezroc Sports : The Pride of Busan‘s Footwear Industry

Contents

Footwear Industry is one of Busan's representative industries together with the textile and shipbuilding industry.
Footwear industry took the lead in during the period of 70's and 80's and was proud of their fame in representative goods.

Busan Metropolitan City, small and medium footwear enterprises established a local co-brand, 'Tezroc', with one thing in mind. They want to set up Busan as a new footwear industry mecca and find a way out of past difficulties in the local footwear industry.

Tezroc is symbolized by, "The Taejongdae's rock", a famous local sightseeing spot.

Tezroc Sports embodies this value, "Young dynamic enterprise, creating the future" .
Actually, Tezroc sporty technique and the quality of their goods aren't behind the other famous sport brand.

Tezroc's brand power is just behind the world class.
Tezroc Sports will expand its market through a distinction strategy for benefitting product purchasers.


Tezroc Sports' goal is to make about 5 billion won of sales.
They will get out of original sport products, pursue and polish their practical family name brands, "Easy Sports Family Brand". A brand motto which considers the 5 day workweek pattern most families adhere to.